**|Network Information Perspectives
Author |Hu Yue
In 2023, with the relaxation of epidemic control, the new economic field is gradually recovering: the 10,000 people of major enterprises will continue to meet, the market will radiate new vitality, and the "legislative amendment" of direct selling will also usher in a historic ...... of progressIn order to take stock of the hot spots and annual memories in the field of new economy, the Internet Information Encyclopedia (www.comdsbaike.com) has specially compiled and launched the 2023 Hot Entry List, with the top ten popular companies, people, and search terms, to jointly open the 2023 annual review and capture those moments full of tension. These hot words are not only the focus of our attention, but also the development highlights of direct selling, new economy, big health and other fields.
Top 10 hot corporate entries in 2023.
It is not difficult to find that the top 10 enterprise search rankings in 2023 are mostly companies with a strong sense of presence in this year. Among the three giants of the direct selling industry, Amway and Perfect are on the list. In 2023, Amway China announced the launch of a strategic upgrade from "big health" to "better life", and while achieving continuous growth in performance, the number of new managers and above market leaders reached a new peak in 8 years. In order to welcome the 30th anniversary in 2024, Perfect formulated a three-year plan for "Welcoming Celebrations" at the beginning of 2023. In terms of products, upgrade iterations were completed; In terms of brand, the 30th anniversary brand was renewed, the IP image was comprehensively upgraded, and the Perfect Public Welfare Video Festival set off again after a three-year absence.
Atomy, Future Biotech, and Anfa were shortlisted as dark horses. Atomy China's first 10,000-person conference, "Atomy China May Success Academy", was held in Yantai, and three public welfare projects, namely "Operation Smile", "Love Kitchen" and "Guardian of Ai", were also actively carried out nationwide. In the future, the biological market will be hot, and the headquarters will continue to visit and inspect, with a performance of more than 3 billion in 2023; According to high-end dealers, it has surpassed the Northeast market, which ranked first in the original performance, and held the 25th anniversary meeting in Chongqing in December.
In 2023, Sunshine will comprehensively promote the practice of building a "personal economy", and Chairman Bao will complete the release of the first virtual digital person, and successively launch a digital person based on the personal IP of corporate executives and market leaders.
Tiens, Kanger, and Qingchen Biotech ushered in a wave of popularity due to personnel changes. In 2023, Tiens will have frequent personnel changes, and Li Jinyuan's high-profile appearance and the repositioning of the company have undoubtedly caused another sensation in the industry; The addition of well-known managers in the industry, Gao Yu, Gu Feng and Yu Bingliang, has brought a new round of vigorous development to Kanger; After the departure of Dawn Creature, its future development has also attracted a lot of attention.
Living Beauty's shortlisting is a surprise, but it also shows that its market activity should not be underestimated.
Top 10 Hot People Entries of 2023.
Among the top 10 people in the search ranking, eight are the chairman of the company or the manager who is actually responsible for the market, and two are dealers. Li Jinyuan, Zhuang Jiurong, and **Bao are all the bosses of the companies on the list of the top ten popular enterprises on the 2023 Internet Information Encyclopedia, and their attention comes from the development of the enterprise itself. Infinitus Lee Wai Sum was shortlisted for the list with its unique corporate culture or keywords such as the Lee Kum Kee family, "Si Li Ji Ren", user-centricity, trust infusion brand, and national tide health preservation.
In terms of managers, He Tao will lead Jinmu to achieve remarkable results in 2023 and turn around to join Oriental Pharmaceutical Forest at the end of the year; Zhang Yibin led the astronauts to explore and practice a new business model that deeply connects the online community and the real economy. Industry veteran Tao Guolin will come out again in July 2023 and appear in two companies, Weikang and Jimei Biotechnology, and the market development has accumulated steadily.
Coincidentally, the two outstanding leaders who were shortlisted for the top ten hot figures this year reflect the collision and integrated development of industry inheritance and innovation: Wei Jiawu, the outstanding leader of Perfect Company, is highly respected for his experience and entrepreneurial thinking in the traditional way of operating the market; In order to change from the traditional mode of business development to online live broadcast business and cooperate with the company to open a new model, You Jinfeng has become a learning example in the era of short live broadcast.
Top 10 Top Search Keywords in 2023.
This year's popular search terms focus on the new trends of enterprise development. As one of the important deployments of Luyun Weikan's digital strategy, "Heme**" is also a 100,000-level SKU platform led by health products, which has seized the first place in the industry's popular search terms. With the practice of "Healthy China Tour, Microecological Healthy Family Promotion Project" and helping tens of thousands of families realize the microecological healthy life as its own responsibility, Lvyun Weikan is quietly rising as a dark horse.
In 2023, Fudy launched the business ecology strategy of "Main Business + Diversification", which aggregates the advantages of Fudy's brand, marketing and channels, and works together with all business partners to build Fudy into an industry benchmark, achieve high-speed leapfrog development, and reproduce the "Fudy Miracle". Chen Huaide, Chairman of the Board of Directors of Fuyou Group, publicly stated that 2023 is a year of new departure and heavy transformation of Fudy.
Mary Kay underwent a drastic overhaul in 2023. In March 2023, Mary Kay announced that all sales in the Chinese market have come from online, and e-commerce sales account for 100%, which means that Mary Kay has completed a comprehensive transformation, and the future development of Mary Kay Chief has become the focus of discussion.
Although two companies did not directly appear in the top ten popular enterprise entries, they swiped a wave of presence in a special form. Haizhisheng entered the list with the "69th direct sales license" and 38 Women's Music with the "China Reproductive Health Service Project - Butterfly Project".
It is worth noting that the shortlisting of the two basic industry knowledge keywords of "Eight Mentalities of Direct Selling Success" and "Development History of Direct Selling", combined with the large number of new user views of the Internet Information Encyclopedia, can prove that a large number of new forces are integrating into the industry.
Finally, "'cold compress' is banned" has also been listed in the top ten popular search keywords because it involves many products in the industry. Previously, the State Food and Drug Administration clearly deleted the names of "medical cold compress patch", "medical cold compress eye mask" and "cold compress gel" from the first class of medical device catalog, which aroused widespread concern in the industry.
2023 Netinfo Encyclopedia User Portrait.
In 2023, the direct selling industry will usher in a comprehensive recovery, and the Netinfopedia has compiled user portraits in order to give enterprises and industries more data reference.
In 2023, the number of views and users of the network information encyclopedia will grow rapidly, increasing by nearly 10 times compared with 2022, and the number of new users will be as high as 8967%, the attention of entrepreneurial platforms and licensed enterprises continues to increase.
The group of people who pay attention to the industry shows a gradual "younger" trend: more than 30% of people under the age of 35, and more than 45% of people aged 35 and 44.
Coastal and economically developed provinces and cities still maintain a high degree of attention to the direct selling industry. In 2023, the top 10 provinces and cities with the highest number of users are Zhejiang, Jiangsu, Guangdong, Chongqing, Shandong, Beijing, Liaoning, Henan, Fujian, and Hunan, accounting for more than 60% of the country's users, showing full market vitality.
Conclusion
Looking back on the past year, we have witnessed too many unforgettable moments in the industry: the release of every new product, the holding of every 10,000-person conference, and the recovery ...... of every company's performanceare outlining the scene of the recovery of the industry one by one. This is a dynamic, transformative and exploratory industry, the direct selling industry has undergone comprehensive digital transformation, the new economy is rising in the world, and the concept of big health has been deeply rooted in the hearts of the people. In the new year, the network information encyclopedia will continue to record the changes of the times with keen insight and in-depth interpretation, witness the prosperity of the industry, and go hand in hand to play a more exciting movement in 2024.