On February 14, the fifth day of the Lunar New Year, Hong Kong stocks opened low and went high on the first trading day of the Year of the Dragon and gradually stabilized. As of midday**, the Hang Seng Index was up 015%, the science index rose 129%。
Despite the fluctuating start, benefiting from the diversified consumption of the Spring Festival, related catering, supermarkets and logistics companies are expected to usher in growth. Taking the third-party instant allocation of the first share of SF City as an example, it focused on Chinese New Year's Eve meal delivery, supermarket retail and other businesses during the Spring Festival, superimposed to meet the immediate consumption needs such as Valentine's Day and holiday travel, and its business continued to be active.
During this year's Spring Festival, instant retail has become a "new position" for the procurement of New Year's goods and vegetables, and the value of "instant delivery" is highlighted, which is also an important reason for SF's active business in the same city.
It is reported that SF City's Spring Festival business will not be closed this year, and it has joined hands with leading merchants and platforms such as Shangri-La, Douyin Life Service, and ** Grocery to comprehensively penetrate the whole scene of new consumption during the Spring Festival and seize the "New Year's economy". In addition, based on the demand for "pick-up and delivery compradors" for holiday travel, SF's C-end personal business in the same city also benefited from the cultural tourism consumption boom during the Spring Festival holiday.
Although online shopping for New Year's goods is not new, this year's Ministry of Commerce launched the "2024 National Online New Year's Festival" to further boost the popularity of online consumption channels.
As the main consumer force of the "annual economy", SF City has made frequent efforts in the distribution of supermarkets this year, and the trend is considerable. It is reported that during the Spring Festival, SF Express made every effort to ensure the distribution needs of supermarket chains such as Yonghui and Rainbow, as well as fresh e-commerce companies such as Pupu and Dingdong, and recently established a cooperative relationship with ** Grocery and other stores, connecting 500 offline supermarkets, and steadily expanding market coverage.
In addition, Chinese New Year's Eve meal delivery has always been the benchmark advantage of SF City, and this year, SF City has joined hands with well-known catering brands such as Shangri-La, Haidilao Delivery, and Tongqinglou to launch the Chinese New Year's Eve Dinner delivery service again.
At the same time, with the rise of emerging platforms in the local life track, SF City continues to empower the stable fulfillment of the platform's Spring Festival instant delivery orders by virtue of its in-depth cooperation with Douyin and Alibaba, and provides transportation capacity services for large-scale platform activities such as the "Douyin New Year Eat, Drink and Play Festival", helping the business of ** delivery and hourly delivery to be carried out hotly.
This year's Valentine's Day and the Spring Festival "meet", and the romantic economy has also driven the trend of instant gift-giving in different places. Despite the fact that we are still in the middle of the holiday season, the demand for ready-to-match flowers and cakes is still very significant.
Overall, the Spring Festival holiday has passed halfway, and the interweaving of traditional consumption scenarios and new consumption patterns has boosted the local life and instant retail market during the Spring Festival, and SF City, as an instant logistics infrastructure, has played an important role in connecting them. Looking forward to the beginning of the year, the market in various industries will continue to recover, and the demand for new forms of consumption will emerge, which is expected to bring more room for the accelerated growth of its business.