In addition to the first war, new energy vehicles are also indispensable for "war of words". Last year, the "war of words" in the car rim has not stopped. For example, BYD and Great Wall Motors formed a bond because of the reporting incident, and Huawei Yu Chengdong and He Xiaopeng quarreled over the AEB function.
Last year's war of words has continued into 2024. At the beginning of the year, Huawei, Geely, Great Wall Motors and other car companies collectively questioned the winter test of the car emperor. At this moment, the Emperor Che should be sweating.
However, this war without gunpowder is not over. Subsequently, it was revealed that Huawei's Hongmeng Zhixing's Wenjie and Zhijie stopped cooperating with Chedi and further escalated the battle situation.
Now, two more are fighting. And the reason for the "fight" is the propaganda about "zero spontaneous combustion".
The problem of spontaneous combustion of new energy vehicles has always been a major problem for many consumers. In addition, due to the increase in the number of new energy vehicles, spontaneous combustion incidents occur frequently, which makes many users question their safety.
Therefore, in order to allow consumers to buy with peace of mind and increase the attractiveness of their own brand, ZEEKR Automobile advertises itself with "zero spontaneous combustion" in brand promotion, and claims to be the world's only new energy car brand with zero spontaneous combustion record.
However, the label of "the world's only zero spontaneous combustion" touched the nerves of AVATAR, saying that there is no right to speak without investigation, and the world's only new energy with zero spontaneous combustion, is it investigated?
In this war of words, it was clearly AVATR who had the upper hand. Immediately, Geely responded that we have asked ZEEKR to correct it next time. In fact, it is undoubtedly a matter of pride for new energy vehicle companies to achieve "zero spontaneous combustion". However, with the increase in sales, the probability of spontaneous combustion will inevitably increase, and the slightest carelessness will be slapped in the face by the propaganda of "zero spontaneous combustion". Therefore, it is better to be cautious when promoting your brand.