It's fierce! It is not an exaggeration to say that 2023 is the new year of luxury homes in Dongguan.
As a year of the blowout of luxury homes in Dongguan, the quality and quality of luxury homes in 2023 have been upgraded to a higher level.
Recently, the 2023 National Urban Luxury Housing Purchasing Power Ranking was released, and Dongguan once again handed over a more dazzling report card.
1,246 units of 10 million-level luxury houses were sold
It rose by about 91% year-on-year
According to CRIC data, in 2023, a total of 520,000 sets, a year-on-year increase of **10%.
From the perspective of transaction volume, the four first-tier cities of Beijing, Shanghai, Guangzhou and Shenzhen are still the main force of luxury housing transactions, with a total of 390,000 sets, accounting for nearly eighty percent of the transaction, and the purchasing power is relatively strong.
In 2023, a total of 1,236 luxury homes of more than 10 million yuan will be traded in Dongguan, about twice that of last year, and it is also the first time in the past 7 years that the transaction of luxury homes will exceed 1,000 units, setting a new record high.
From the perspective of the average daily transaction scale, the average daily transaction number of tens of millions of luxury houses in Dongguan in 2022 will be about 2, and the average daily transaction in 2023 will be about 4, that is to say, the average daily transaction in 2023 will be 2 more than in 2022.
The three major luxury houses were sold for more than 15 billion
Driving new home prices**
According to the data of Centaline Real Estate Research Institute, the transaction value of first-hand residential buildings in Dongguan in 2023 will be about 82.8 billion yuan. Among them, the top 10 projects in terms of single-market turnover have a total turnover of about 32.4 billion yuan, accounting for 40% of the city's total new housing transactions.
The top three luxury residential projects in terms of transaction volume alone have a total turnover of more than 15 billion yuan. Count the brilliant performance of these popular luxury properties in 2023:
With its superior geographical location close to Dongguan Municipal Government and high-quality product design, Guangfa Nanhotpan Vanke Jinwanhui is favored by high-end customers, creating a new record of "three additional launches, three lotteries, and three sales-outs" in the Dongguan property market, ranking first in the city with an annual online signing amount of more than 5.7 billion yuan.
The hot-selling poster of the Jinwanhui project is source: courtesy of the project.
China Resources Yue Mansion, located in the core area of Dongguan CBD, completed the filing and promotion of all 5 residential buildings within one year, and won the first place in Dongguan with a contract amount of more than 5.5 billion yuan.
The sales of the original shore of Songhu in Zhensong Lake, a hot plate of OCT, also exceeded 5 billion yuan. The project is close to Songshan Hubei Railway Station and Vientiane City, with its own Happy Coast, Grand Theater and other supporting facilities, the first batch of 368 sets of **, attracting 1173 groups of customer registration and 967 groups of customers frozen capital, and the final lottery was sold out.
Screenshot of OCT Songhu original shore subscription registration.
The hot sales of luxury homes have boosted the price of new homes. The record prices of the two major luxury real estate projects of China Resources Yue Mansion and Vanke Jinwanhui have risen step by step, and the record price of new houses in Dongguan has been refreshed many times, and the overall record price of the building has reached about 670,000 yuan, many ** record prices break through the "7 prefix", and the highest set even reaches about 820,000 yuan.
According to Hefu big data, the average price of first-hand new houses in Dongguan in 2023 will be about 32,000 yuan, about 15% year-on-year in 2022. In fact, in 2023, most of the sales holdings will adopt the marketing method of "exchanging price for volume" to accelerate the decentralization, and the price of new houses will increase instead of falling, mainly to improve the concentration of luxury homes in the market and increase the structure of house prices.
Large flat-floor mansions** volume
The new property worth looking forward to will be launched soon
At present, the property market is in a period of deep adjustment, and the differentiation is becoming more and more obvious. The demand side is divided into two levels, with rigid demand continuing to shrink and improving and accelerating release. At the same time, the regional volume and price differentiation is also more significant, and the first echelon is widening.
According to the statistics of the Central Plains Real Estate Research Institute, the proportion of new ** units with a construction area of more than 120 in 2023 will be 4535%, the number of saleable units is 20,707 sets, and the total saleable area is about 4.04 million. Improvement and large flat-floor luxury houses have become the main force of new houses.
Among them, the saleable area of more than 140 units is about 1.25 million, and the average monthly reduction is 7340,000, with a building area of about 190 or more units and a saleable area of about 700,000, with an average monthly reduction of 4 throughout the year110,000 , the digestion cycle is 17 months.
Compared with the 26-28 months for units below 120, the speed and cycle of this removal are relatively stable. To a certain extent, it also reflects Dongguan's relatively strong high-end purchasing power.
This year, luxury homes in the main urban area will continue to increase, and many high-end buyers are looking forward to projects that will be launched soon.
The high-profile Everbright Tianjiao International is expected to open its city showroom in March and open in May. Everbright Tianjiao International is strategically located in the Huangqi South Sector, with first-line Huangqi Mountain View, Minying International Trade City, Dongguan Civic Center, Yulan Grand Theatre and other core urban facilities.
The garden process design drawing of Everbright Tianjiao International Project is for reference only.
The project covers an area of about 1070,000, with a total construction area of about 6860,000, the first phase plans to launch 600 residences, covering a large flat-floor house with a construction area of about 160-350, and the first batch of ** units to be unveiled is about 165-175 with a building area.
Dongguan Hong Kong Center is located in the core area of Dongguan CBD, close to the main road of Dongguan Avenue and Xiping Metro Station, and close to CBD North School, Vientiane City and other supporting facilities.
The total construction area of the project is about 230,000 yuan, and it is planned to build a main tower of about 200 meters, a secondary tower of about 80 meters and three residential buildings about 100 meters high, integrating headquarters office, high-end commercial, apartment, residential and other formats.
Real view of Dongguan Hong Kong Center Leju taken in 202311
In terms of residential properties, Dongguan Hong Kong Center plans to launch a flat-floor product with a construction area of about 143-200, and has opened a marketing center and is expected to enter the market in the first quarter.
The project is close to the Hongfu Road business district, adjacent to the International Trade Center and Taiwanese Building, with better location facilities.
Project renderings, for reference only.
As a rare super ** in the urban area, Qifeng Runfu has an updated area of about 330,000, a total construction area of about 900,000, a residential construction area of about 640,000, and plans to launch a building area of about 90-150 just renovated houses, and is expected to open the city exhibition hall after the year.
It is also worth looking forward to the Poly Dongguan CBD project. In December last year, after 140 rounds of fierce bidding, Poly won 1809.9 billion yuan won the core plot of Dongguan CBD, equivalent to a saleable floor price of about 29,333 yuan, and became the "new land king" of Dongguan in one fell swoop.
Schematic diagram of the location of Poly Dongguan CBD project.
At present, the project has completed the investment record, with a total planned investment of more than 2.7 billion yuan, and will start construction in March at the earliest. According to the development progress, the project is expected to enter the market within the year.
In 2023, in the context of the downturn in the property market, the high-end luxury housing market as a whole will still show strong resilience. In 2024, with the increase in high-end residential ** and the continuous release of improvement demand, it is believed that Dongguan's luxury housing market will continue to move forward steadily in the future.
It's easy to enjoy the purchase information, come and pay attention to Leju.com].
Article**: Leju buys a house