Wen Le Ju Xin** Dongguan Yi Si
January every year is the traditional off-season for the property market. After the exciting year-end sprint, many real estate projects will "recuperate" in January.
However, the start of this year is not as flat as imagined, and the property market continues to be positive from top to bottom, injecting a "shot in the arm" for the real estate market in 2024.
Last week (11-1.7), the latest data of Dongguan property market is released. The supply and demand of new homes continued to remain low and stable, and due to the impact of holidays and off-seasons, second-hand housing transactions were month-on-month**.
4 disks for the record, 4 disks for the new
The hot plate in the core area moves frequently
Coinciding with the New Year's Day holiday, the willingness to sell goods has increased compared with the end of December. Last week, Dongguan recorded 4 plates, namely OCT Swan Castle, Humen Hefu, Hongrongyuan Xiyuan Mountain Courtyard, and Shicheng Yuehu Garden, with a total of 299 new houses and 4 villas.
On January 2, the residential building No. 15 of Swan Castle in Gaobu OCT was filed and launched, and a total of 100 sets of three or four rooms with a construction area of about 96-193 were launched, with an overall average price of about 240,000 yuan.
In addition, several new projects that concentrated on preheating and accumulating customers in the early stage have entered the market one after another, especially the hot projects in the two core areas of the main urban area and Songshan Lake, which have performed well in decentralization.
Nancheng Chun Xinjian Fa Manyun ushered in its first opening on December 29, with a total of 186 sets of buildings with a construction area of about 126-181 and an average price of about 4 after discount5-4.60,000 yuan.
During the New Year's Day, Building 2 was added, covering a construction area of about 143-172 four-bedrooms, with a total of 69 sets and an average price of about 430,000 yuan, the average price of a large apartment is about 57-60,000 yuan.
Last week, there was also a new residential project from Zhongzhuzhen Mansion in Dongkeng Township. The house covers an area of about 120,000, with a capacity of about 320,000 yuan, the project plot was built by Zhongzhu Real Estate on July 3, 2023 for about 2300 million yuan was won, equivalent to about 7,780 yuan in building area.
The supply and demand of new homes continued to be stable
340 sets, the average price is 29,256 yuan
According to Hefu big data, 303 new houses were added in Dongguan last week, about 380,000, a slight increase of about 12% month-on-month, and 2-3 projects have been pushed every week in the past 4 weeks, and the pace and magnitude of pushing goods are relatively stable.
Last week, 340 first-hand residential units were traded in Dongguan, a decrease of 15% from the previous week, and the transaction area was about 430,000, a decrease of 14% month-on-month, and remained within 4-50,000 for 9 consecutive weeks.
Although the overall transaction trend is relatively stable, it is still at a low level in terms of trading volume.
According to the market monitoring data of Hefu** project, affected by the New Year's Day holiday, the number of visits to the case site last week was at a medium and high level since the fourth quarter, but due to the year-end sprint in the previous week, the popularity rebounded sharply by 97%, and the number of on-site visits last week still decreased by 27% month-on-month.
At the same time, after experiencing the "small tail" at the end of the year, the old customers digested, the new customers have not yet accumulated, and the transaction volume fell by 71% month-on-month.
The heat of various towns and streets in Dongguan has declined, and last week, the city's regional online signatures were less than 50 sets, and the transaction strength of Humen and Shijie was relatively prominent, with more than 30 sets of transactions.
The number of online lottery sets in 29 towns and streets in the city is less than 20 sets, 20 towns and streets are in single digits, and 0 transactions are in Gaobu and Shipai.
In terms of housing prices, the average transaction price of new houses in the city last week was 29,256 yuan, 10% month-on-month, mainly due to the general slight decline in online signing projects, and the decrease in the number of contracts signed in the main urban area and Songshan Lake luxury housing projects.
Judging from the sales of individual properties, the top three real estate projects in Dongguan last week (ranked by the number of units sold) were Gemdale Qingyunjing (16 sets), Xincheng Yulong Mansion (12 sets), and Dongchen on the left bank of Zhonghai (11 sets).
Second-hand housing transactions decreased by 2% month-on-month
The average price is about 20,061 yuan
According to Hefu big data, 429 sets of second-hand houses in Dongguan were signed online last week, down 22% from the previous week, and the area of online signing was about 470,000, down 24% month-on-month, mainly due to the New Year's Day holiday and off-season factors.
The average transaction price of second-hand houses was 20,061 yuan, basically flat from the previous month.
Judging from the transaction trend of second-hand housing, the second-hand housing market has been relatively stable recently, and the transaction is better than that of first-hand housing. However, it is worth noting that the number of second-hand housing listings is still increasing, and the speed of decentralization is far from catching up with the listing speed.
According to the official website of Zhuge Real Estate, up to now, the number of second-hand houses listed in Dongguan has exceeded 1120,000 sets. Compared with November 2023, in just two months, the number of second-hand housing listings has increased by more than 8,000 units.
It can be seen that for the second-hand housing market, "it is difficult to sell houses" has become a consensus. In this kind of **sufficient,** and there is still room for exploration, it may be a good time for owner-occupier buyers to start.
At the beginning of 2024, the monetary policy for 2024 was set to be flexible, moderate, precise and effective, and supported the issuance of housing rental operating loans, which brought two major benefits to the property market. In Dongguan, the reduction of mortgage interest rates and the removal of "double (multiple) certificate" houses are to effectively reduce the cost of buying houses and promote the circulation of primary and second-hand houses.
2024 starts with such a situation, and the property market should contain more surprises, and the future can be expected!