Campus culture is the soul of the school's development, and it is an important embodiment of cohesion, displaying the school's image, and improving the school's civilization. Campus culture has a subtle and far-reaching impact on students' outlook on life and values, and this influence is often incomparable to any curriculum. A healthy, progressive and rich campus culture is permeable, persistent and selective in the formation of students' character, and is of far-reaching significance for improving students' humanistic and moral qualities, broadening students' horizons, and cultivating cross-century talents. Zhiye Cultural and Creative Construction Group has sorted out the following principles for the design of school cultural construction:
Comprehensiveness: School culture involves all aspects of the school, such as spiritual culture, institutional culture, material culture, etc. The design needs to be holistic, ensuring that the school's core values and philosophies are reflected and communicated at all levels.
Harmony: School culture should promote harmony within the school, including teacher-student relationships, colleague relationships, etc. The design should avoid conflict and contradictions, and create a positive and healthy school atmosphere.
Adaptability: The design of the school culture should be adapted to the characteristics and realities of the school. Each school has a different background, history, geography, and staffing, and these factors need to be taken into account when designing to ensure that the school culture is unique and adaptable. 
Orientation: The school culture should have a guiding role, guide teachers and students to work towards a common goal, and form a good educational atmosphere.
Long-term: The construction of school culture is a long-term process that requires continuous efforts and maintenance. The design should take into account long-term planning to ensure the sustainable development of culture. 
Systemic: School culture is an organic system, and all parts should coordinate and support each other. The design should be holistic to ensure that the various elements work together to form a complete and unified school culture.
Openness: The school culture should not be closed to self-containment, but should be open and inclusive. The design should encourage communication and cooperation with the outside world, absorb and learn from the excellent cultural elements of other schools, and constantly enrich and develop its own cultural connotation. 
The design of school culture construction in accordance with these principles is conducive to building a positive, harmonious, orderly and distinctive school culture atmosphere, and providing strong support for the all-round development of teachers and students.