Jia Ling's performance in the movie "Hot and Hot" undoubtedly shows her talent and perseverance. However, the author has to express his disgust with the marketing methods of this film. This kind of over-focus on Jia Ling**'s marketing strategy not only makes people aesthetically tired, but also ignores the essence of film art.
At its core, film as an art form is about telling a compelling story that conveys deep emotions and thoughts. However, the marketing method of "Hot and Hot" completely ignores this point and focuses on Jia Ling's ** experience. This marketing strategy is not only tiresome, but also a serious underestimation of the audience's IQ. In a way, this is a kind of "flickering"!
This kind of marketing strategy begs the question of whether the filmmakers really have the confidence to win the hearts of the audience with the quality of the film itself. Or, do they rely too much on Jia Ling's personal charm, thinking that as long as she is there, the movie can be a success?
Furthermore, this marketing method of focusing too much on personal achievements has also caused an unfair tilt to Jia Ling herself. When the audience is in the movie, they may pay too much attention to her process and ignore the plot and character building of the movie itself. This is undoubtedly a great pity for a movie.
At the same time, this kind of over-hype of Jia Ling**'s publicity method misleads the audience's expectations for the movie. The audience walks into the cinema and expects to see a movie with depth and connotation, not just an inspirational story about **. When important elements such as the quality, plot, and acting of a movie are overlooked, audiences are naturally disappointed.
More importantly, the marketing approach of "Hot and Hot" reveals disrespect for the art of film. The charm of film as an art form lies in the fact that it can lead the audience to think and resonate. However, the marketing strategy of "Hot and Hot" treats the audience as an object that can be easily fooled, and uses a "successful" appearance to attract the audience. This approach is tantamount to abandoning the basics, which makes people laugh.
Therefore, the marketing method of "Hot and Hot" can be described as "the most ridiculous in history". The artistic value of a film should not be limited to the best achievements of the actors, but should pay more attention to the plot, character creation and depth of thought.