Hello everyone, I am Wei Qiao, insisting on 1000 days a day and sharing business knowledge.
The current career logic has changed.
In the past, the general path to pursue career development was:
Enter a company with potential, work hard to do projects, do cases, become middle and senior management, or directly jump to a star company to lead a team, and then start a business.
The same is true for going directly to a large factory, choosing a potential project team, and with the development of the project, the personal career will also rise.
With such an opportunity, success is really cool, this year I am still working in the company, and next year I will take a team of 100 people to do the community, like riding a rocket.
Some people may say, does that count as entering the system?
The system has never been in the scope of consideration.
Most people enter the system, in addition to learning to engage in people, how many real talents do they have. If you release people from the system, a few people will be able to find work in the job market.
The environment determines the result, in an environment where it is more efficient to engage people than to make things, even if you are strong and full of fighting spirit, it will be gone for two or three years.
In the system, it is just a retreat for people in the workplace to roll in.
To take the general path, there is a premise, there needs to be a growing industry.
In the mature industry, one radish and one pit, the people above do not go, and the people below have no chance.
Growing industries make it easier to create new management positions.
But right now, there aren't many such industries.
Take the Internet as an example, there used to be a lot of bubbles, and there were always companies that could run out. Now not to mention the creation of new management positions, the existing grass-roots positions are frantically compressed, unemployment is a matter of minutes, and being able to receive a salary is a great grace.
As I said yesterday, ordinary people don't have to be anxious about the development of AI. With the current level of AI, it can only help in the profession, and it can also reach the level of subverting a class of professions and a class of industries.
But what about ten years from now?
It is foreseeable that many industries will be changed.
Think about ten years ago, was there a live broadcast, was there a ** clip. The emergence of live streaming has changed the marketing method of the FMCG industry, and almost all of them have to spend money to ask anchors to bring goods, otherwise you won't be able to sell.
The same is true for the changes brought about by AI, if it remains unchanged now, it will be eliminated in ten years, and it will be the norm to find a job, especially for basic positions.
Not to mention, the most recent ones are like customer service posts, a bunch of unemployed.
I often receive sales pitches**, which used to be manual, and behind this is the demand for employment, but now Qingyishi uses AI. The job that should have been there is gone.
Using AI to lay off employees, the boss will never let go of things that can reduce costs and increase efficiency.
People have no foresight, but they must have near-term worries.
Professionals must find new paths. This is a rigid need, not depending on whether you want to or not, but technological progress pushes you to change.
Entrepreneurship is a road, but many people are not prepared in terms of cognition and experience, and even if they have funds, they still pay tuition. Rushing to start a business, sticking out your head is a knife, but it produces fear, and I am afraid that I will not dare to play anymore in this life.
So, many people are facing a dilemma.
Unclear about the way out of their future.
There are many problems here, such as unclear self-awareness, unclear development path, unclear about what you want in the future, lack of self-learning ability, and mentality problems, such as laziness, low eyesight, impatience, and inner drama.
Then it brings new problems, there are too many ** on the market, everything can be made to make money, AI today, Xiaohongshu tomorrow, and ** the day after tomorrow. You chased and learned a bunch of them, but they were all fur, and you didn't even touch the threshold.
After working on a bunch of projects and not getting results, in the long run, I will be more anxious and don't know what I want.
How to break the game?
As the title says, be sure to choose a business that will last a lifetime.
What kind of business is this?
In my opinion, it must be a business that revolves around the core competitiveness of individuals.
There are two modes of making money on the Internet.
One is the chance model.
Those who pursue the opportunity mode are wave riders, and they expect to step on the top of the wave every time. Just like the squiggly line in the image above.
Chance mode is hard and tiring.
It is difficult to step on the cusp every time, which requires strong business judgment and execution. When the opportunity comes, there are often few peers on the market, there is no reference standard, and only by going out to fight the unknown can you maximize the return. Making decisions in unknown situations, and daring to be all in, is an anti-human thing in itself, most people are willing to pursue certainty, and they dare not rush when they don't understand things.
Tired of the lack of compound interest effect, as soon as the platform rules change, we have to chase new outlets, and the previous accumulation is equal to zero.
Therefore, if you want to amplify the benefits of this mode of play, you will inevitably embark on the road of training.
The other is the value model.
The value model pays more attention to oneself and what kind of services one can provide to a certain group of people. The growth curve of this model is like the dotted line in the figure above, with the accumulation of personal core competitiveness, it can go through the cycle, even if it encounters experience depression, it will not be too bad.
The opportunity model and value model are like the best technology flow and value stream. One is speculation and the other is investment. Both have successes and failures.
And who is easier?
I think it's the value model.
Because under the general trend of economic downturn, opportunities are relatively few and short-lived. Most people also don't have business acumen and the ability to chase the wind, so it's better to start from yourself and use first principles to find your own value realization model.
Let's talk about how to build core competitiveness.
There is a lot of content, and it is not clear in one or two sentences, but here are two of the most important ones.
1. Reconstruct your own value
For example, a large number of people from Alibaba and Tencent can't find jobs, can you say that they don't have professional ability?
They have professional competence but are too dependent on one platform. If you can't find a platform, you can't give full play to your own value and find a way to realize your value.
This has the ability, but it does not have the core competitiveness.
In the next 10 years, your title and reputation will be worthless.
Another example is to do self-**, 10 years ago, 5 years ago, Douyin, and now I do **, from text to **, I can make a hit, behind which is the ability to create content. And this ability is universal.
If you can only typeset and increase the number of basic things, then *** declines, and you will be worthless.
The real value is the ability to go through the cycle, such as communication, information mining, etc.
2. Have your own business model and operate yourself as a company.
When all bosses start a business, they will design the company model to run without anyone. New Oriental Yu Minhong suffered a big loss in this regard, the only teacher who taught mathematical logic asked for a salary increase, and then the talks collapsed, the teacher left, and the students had no one to let the class, so they could only refund the students. So now Dong Yuhui is too strong, and he can't sell things without him, it must be Yu Minhong who is resolutely opposed to weakening the other party's personal attributes. Strong system, weak individual.
The same is true for the personal design business model, which needs to be weak. If the company lays you off, you have no income, which is dependent on the platform; Douyin blocks your account, you have no income, this is still dependent on the platform. Relying on the platform will bring great risks to yourself, and you must weaken its impact.
For a personal business model, you must face the customer directly, and there is no middleman to make the difference.
For example, the popular new individuals, super individuals, and personal IPs all emphasize the need to create personal business models.
Don't look down on these new words, the popularity of new words also proves that this is a big trend.
In the past, I was dismissive of new words, and when the term private domain became popular in 18 years, I also ridiculed that it was not just to import users into WeChat to operate and convert. But who would have thought that now that the private domain has become the standard for operation, Luckin can live another life by relying on the private domain.
In the future, individuals will also be the standard for many people's life breakthroughs.
This direction is also what I focus on exploring and practicing, but it is worth doing business for a lifetime.