On February 2, New York time, the historic moment of the technology giant Apple arrived, and its first headset device, Vision Pro, officially landed on the market, causing widespread attention in the global technology community. On the same day, Apple CEO Tim Cook visited Apple*** on Fifth Avenue in Manhattan, New York, to warmly welcome the first batch of users who purchased and picked up the phone.
Apple's Vision Pro starts at $3,499, making it "the most expensive new product in Apple's history." However, the high price has not hindered consumers' eagerness to pursue this innovative product. According to foreign media reports, within only 10 days of opening pre-orders, the sales of Vision Pro exceeded the 200,000 mark, showing strong market appeal and consumer demand.
During the on-site exchange, Cook emphasized that Vision Pro is a "future technology" that integrates 5,000 patented technologies, and Apple has invested a lot of R&D resources in this regard, and he firmly believes that the current pricing is reasonable, and mentioned that users can take installment payments to reduce the pressure of one-time purchases. "It's an exciting morning, and we're celebrating the launch of Apple's Vision Pro on Fifth Avenue, which marks the true beginning of the era of spatial computing," he said passionately. It's exciting to see the look of surprise on people's faces when they try the Vision Pro for the first time. ”
Although the Vision Pro was first launched in the U.S. market, that hasn't dampened the enthusiasm of Apple fans and digital bloggers around the world. They have placed orders through American channels and went to the United States to experience the new products for the first time. Many Chinese digital bloggers have taken the lead in getting the VISION PRO real machine, and have shared their initial unboxing** and usage experience. Judging from the feedback from bloggers, Vision Pro adopts a customized design, which needs to be adapted according to the individual's face size, otherwise there may be light leakage; Although the physical size is relatively small, the sense of weight is more obvious. As a product full of innovative elements, the current user experience is more at the fresh level, and the overall response has been positive, with some bloggers even commenting it as the best headset to date.
During the pre-sale phase, the Vision Pro performed very well, and the delivery time has been extended to several weeks, which shows its popularity. However, some analysts warn that the current hot sales may be driven by core fans and heavy users, and it remains to be seen whether the product can continue to be hot for a wider group of ordinary users. In the first weekend of pre-sales, the Vision Pro sold 160,000 to 180,000 units, but has since shown signs of slowing down. He paid particular attention to the fact that the delivery time did not shorten 48 hours after the pre-order opened, suggesting that the market demand may decline rapidly after the core user group places orders in a centralized manner.
However, with the continuous spread and sharing of the first batch of user experiences, if the reputation is good, it is expected to drive more potential consumers' desire to buy, thereby further increasing the sales figure of Vision Pro. Previously, Cook also revealed that when the Vision Pro is officially released, users will be able to explore more than 1 million apps, including 600 apps developed specifically for the Vision Pro, and the rich content ecosystem will also become an important factor in driving its market performance.
It is expected that it will not be difficult for the Vision Pro to achieve the shipment target of 500,000 units this year, but given the changes in market demand after the pre-order, it is necessary to pay close attention to the reaction of other markets and the impact of application updates. As of Feb. 2**, Apple's stock price edged down 054% to close at 185 per share$85, and the market capitalization remains at 2$87 trillion high. With the official launch of the Vision Pro and the gradual clarity of market feedback, it is worth waiting to see if Apple can achieve another brilliant future with this new product.