Caibai jewelry celebrates the Year of the Dragon
Caibai shares to grasp the two ends, control the middle of the "smile curve" business model, the company's business focus is to reflect the added value of jewelry products at both ends, the upstream includes raw material procurement and product design, etc., the downstream is focused on jewelry culture promotion, direct store management, member resource operation and value-added services, etc., focusing on the link that can bring higher added value to customers; At the same time, the highly standardized production process of the jewelry industry is completed by outsourcing processing, focusing on quality control. Based on the above business model, the company continues to strengthen its core competitiveness in product quality, characteristic services, product design, brand reputation, refinement and standardized management, and has formed a strong competitive advantage.
In terms of product quality, the company, as the first batch of comprehensive member units of the Shanghai Gold Exchange, has the qualification to purchase the best raw materials directly from the Shanghai Gold Exchange, ensure the quality of raw materials through first-hand procurement, and reduce the risk of raw materials through the multi-batch and small-batch procurement principle of "sales and procurement". On the product side, the company focuses on outsourcing processing and production, supplemented by joint procurement, and has formed long-term and stable cooperative relations with a number of high-quality first-class businessmen, and built a flexible first-class chain system to ensure the safety of products. The company has set up a Shenzhen Caibai subsidiary to go deep into the first line of production, follow up the whole process of order production, and ensure product quality and quality. At the same time, the company regularly conducts strict comprehensive consideration of the best merchants from various aspects such as business scale, product quality, product variety, new product development, service satisfaction, and cooperative relations, and implements dynamic management to ensure that its production level and product quality meet the "Caibai Jewelry" quality order standards that are more stringent than national and industry standards. At the same time, the company has set up a multi-channel inspection mechanism to implement single product single code management for each commodity, and realize control and traceability from product selection, purchase, inspection to sales, and establish a third-party testing system, and the third-party authoritative testing agency will issue a test certificate with anti-counterfeiting marks for the product.
In terms of characteristic services, the company, as a national-level service standardization pilot unit, has built a 33-point service commitment system covering pre-sales consultants, in-sale accompaniment, and after-sales value-added services, standardizing and systematically serving consumers, making it the core competitiveness of Caibai Jewelry. Every year, the company organizes employees to go deep into communities, rural areas, enterprises, campuses, institutions, etc., to carry out voluntary "five-in" activities, and provide the public with first-class jewelry knowledge lectures, fashion jewelry promotion, jewelry consultation and identification, anti-counterfeiting rights protection, jewelry cleaning and other services. At the same time, the company's head office, as a state-owned museum approved and filed by the Beijing Municipal Bureau of Cultural Relics - "Beijing Caibai ** Jewelry Museum", exhibits nearly 1,000 pieces of rare jewelry, minerals, insects and exhibits from all over the world, covering gemstones, paleontology, mineralogy and other fields, and carries out rich activities such as jewelry culture lectures, intangible cultural heritage hand-weaving workshops, summer camps and other activities for the masses, actively spreads jewelry culture, and becomes a new model of "museum and store combination". In 2022, the company will provide various services to more than one million consumers, maintain and precipitate a group of loyal customer groups for the company, and continue to convey the brand concept of "Caibai Jewelry" to consumers.
In terms of product design, the company operates in a direct sales model, and the design team and sales team are closer to first-line consumers, and can have a keen insight into the changes in consumer needs. The company's product design has always been consumer-centric, customer-oriented, focusing on the emotional interaction between customers and jewelry, adding emotional culture to the product, so that the product not only has the function of wearing decoration, but also pays more attention to the emotional factors in the jewelry product. Through the combination of independent design and joint design, on the one hand, the company completes the development of original products and characteristic products with independent design, and on the other hand, it fully unites domestic and foreign jewelry industry design masters and integrates the resources of upstream business designers to jointly design first-class jewelry products that meet consumer preferences. During the reporting period, the company continued to explore cultural IPs, closely followed consumer trends such as national tide and self-pleasing style, iterated traditional cultural cooperation IP series products such as the Forbidden City, Summer Palace, Temple of Heaven, etc., launched a series of self-designed products such as "Jingcheng Baiyun", introduced co-branded series of pop culture IP such as China Rocket, and cooperated with Ritz-Carlton and others to further improve the cultural added value of products.
In terms of refined management, the company has built a relatively complete information system for the jewelry industry, and implemented digital transformation and upgrading projects during the reporting period, and has completed the construction and transformation of 15 sets of information systems in the first phase. Relying on the efficient and advanced information system, it further strengthens the integrated operation of financial business, realizes the refined operation and management of stores, improves the level of information application and construction of logistics system, optimizes the efficiency of the company's inventory management and product chain, and can provide full support for the company's future continuous expansion of marketing network, remote store operation, expansion of revenue scale, and maintenance of market competitive advantage.
In terms of brand reputation, the company has long been committed to the brand building of "Caibai Jewelry", launched sub-brands, and actively implemented the brand matrix development strategy. As a "China time-honored brand" enterprise, the company has been widely recognized by the society, the industry and consumers have been widely recognized by the society, the industry and consumers by relying on the efforts of decades of hard work, and the business philosophy and principle of "selling real price, selling real goods, and selling good goods" for many years. With the continuous expansion of the company's directly operated chain stores and the full rollout of online channels, the brand awareness and market recognition have been further enhanced. During the reporting period, the company won dozens of honorary titles such as the National Product and Service Quality Integrity Demonstration Enterprise, the National Product and Service Quality Integrity Leading Brand, and the Famous Brand of Consumer Satisfaction.
5. Main operations during the reporting period.
In 2022, the company achieved operating income of 1098987470,000 yuan, a year-on-year increase of 561%, and the net profit attributable to the parent company was 46012690,000 yuan, a year-on-year increase of 2657%, there was no major change in the operating situation, and there were no matters that had a significant impact on the company's operating conditions during the reporting period. In the future, extreme fluctuations in raw materials such as diamonds and diamonds may pose risks to the company's operations.