This year's Spring Festival film market comedy dominates and becomes a box office dark horse. According to data from the National Film Administration, the box office of China's Spring Festival movies in 2024 will reach 801.6 billion yuan, and the number of moviegoers was 16.3 billion, creating a new box office record for the Spring Festival. The comedy movie "Hot and Hot" leads the box office list with its outstanding performance, and "Flying Life 2", "Bear Infested: Reversing Time and Space" and "Article 20" are also among the top four in the box office list, which shows the audience's favor for comedies.
So, why can this year's Spring Festival comedy achieve such a brilliant performance?
First of all, comedy has a unique advantage during the holiday season. The Spring Festival is one of the most important traditional festivals in China, and people usually choose to watch movies to relax during this time, and the humorous and relaxed atmosphere of comedy just caters to the psychological needs of the audience to have a happy holiday. Moreover, the audience often uses the humor and jokes of comedy to release pressure and feel joy and happiness in the process of watching the movie, so there is a large demand for comedy.
Secondly, comedy does a better job of publicity and marketing. This year's comedies continue to spark heated discussions on the Internet, and many films have attracted a lot of attention and discussion through promotional means such as trailers and posters before their release, which has laid a good foundation for the film to achieve a good reputation and box office after its release.
Finally, comedy has innovated in terms of subject matter and shooting techniques. Most of the comedies in this year's Spring Festival file use novel and interesting themes, coupled with a strong production team, the film incorporates more emotional elements on the basis of humor and funniness, making the film more enjoyable and attractive. In addition, comedies have adopted more daring attempts in filming techniques, such as "Bear Infested: Reversing Time and Space", which uses new animation techniques to dazzle the audience, further increasing the appeal of the film.
In general, this year's Spring Festival film market comedy has been a great success, not only achieving outstanding results at the box office, but also satisfying the spiritual needs of the audience. With the continuous development of the film market, I hope to see more types of films succeed in the future, bringing more excitement and emotion to the audience. Spring Festival stalls