On the first working day after the Spring Festival holiday, Luckin Coffee's weekly "99 yuan for a drink" coupon campaign has changed, and it is no longer a drink that can be used for 99 yuan coupon, and only 8 designated drinks can participate in the event, which has sparked heated discussions on the Internet. This change has disappointed many consumers, who have expressed doubts and dissatisfaction with Luckin Coffee.
It is worth noting that as early as August 2023, Luckin held a second-quarter performance briefing, and Chairman and CEO Guo Jinyi said that 9The response to the 9 yuan thanksgiving campaign exceeded expectations, so it was decided to continue this promotion for at least 2 years. However, the event has now shrunk, raising questions about Luckin's commitment.
In response to the questions of netizens, on the 18th, the Red Star Capital Bureau called the Luckin Public Relations Department to seek a response, but as of press time, no relevant reply has been received. As for the reasons for the change and whether it was a breach of previous commitments, Luckin's silence has sparked more speculation and discussion.
For consumers, Luckin Coffee has always been a brand that has attracted much attention and favor, and its rich product range and constantly updated promotions have attracted a large number of loyal fans. However, the "shrinkage" of the event has led to a re-examination of the company's brand image and commitment.
In the highly competitive coffee market, there are many ways to attract customers, and Luckin Coffee has passed the "99 yuan for a drink" discount has received a lot of attention and support. However, it is interesting to see whether today's changes will affect consumer trust and loyalty to Luckin.
For businesses, credibility and commitment are paramount. In the face of doubts from consumers and the public, timely and honest responses and explanations are the key to maintaining brand image. Luckin Coffee's silence will only lead to more doubts and misunderstandings, which could adversely affect the company's reputation and business.
In a highly competitive market environment, companies need to pay more attention to the fulfillment of consumer promises and timely responses to external doubts in order to maintain a good reputation and brand image. It is hoped that Luckin Coffee can give a clear explanation in a timely manner and regain the trust and support of consumers.
In short, this time Luckin "9The change of the "9 yuan for a drink" campaign has sparked heated discussions and questions among netizens, and Luckin Coffee should actively respond to consumer concerns and re-establish a reliable image, in order to recover the lost trust and support. Luckin 9 pieces 9 cups of activity shrunk