If you summarize the past 2023 in one word, it must be "volume". Taking the automotive industry as an example, the R&D layer "volume" new functions and new experience coverage, the market side can not escape the all-round "volume" of appearance, space and configuration, especially in the SUV market within 200,000.
For example, the dark blue S7 that was launched in June last year, the angular shape, the price that is close to the people, plus the central control sunflower screen, 40W wireless fast charging, standard AR-HUD and optional configurations such as smart light kits and front double zero gravity seats, from basic product power to intelligent travel experience, dark blue S7 and BYD Song Plus, zero run C11 and other opponents are inseparable. However, the configuration is full of highlights, dark blueS7, is it the number of "volumes" or the "volume" experience? This issue of CC-1000T intelligent cockpit evaluation system gives you the answer.
1. What is the CC-1000T intelligent cockpit evaluation system?
CC-1000T is an intelligent cockpit evaluation system jointly developed by the Automotive Cloud Research Institute and its partners from the perspective of consumer experience. The "system" will comprehensively evaluate the intelligent cabin performance of each model in the form of scoring from the four dimensions of performance, function, journey and cockpit innovation, combined with user needs, functional appeals, core journey experience and original functions that vary from vehicle to car.
As an evaluation system adhering to the principles of openness and continuity, CC-1000T is also keeping pace with the accumulation of data and the continuous progress of the intelligent automotive industry, and the cumulative number of tested models has reached 160. Today, our evaluation system has moved towards 4In the 0 era, in addition to the functions that are now more popular but were previously ranked as a plus item in the basic item evaluation, the performance of core applications has been added, and the scoring criteria for some evaluation items have been adjusted.
The upgraded "CC-1000T Intelligent Cockpit Evaluation System" still includes two parts: basic items and innovative items, with a total of 230 evaluation items involved in the basic items, each on a 5-point scale, with a full score of 1150 points. Innovation items are evaluated independently and are based on the performance of the model, with the same 5-point scale for each category, but there is no upper limit on the overall score. The sum of the basic and innovative items is the total score of the model's intelligent cockpit performance. In short, today's "40 system", more difficult than in the past, think about high scores, the "big picture" of the cockpit experience, the "small details" of the functional experience and the creativity of creating the cockpit, all three are indispensable.
2. The overall performance of TA
The protagonist of this issue is Deep Blue S7 2023 200MAX Extended Range Edition (hereinafter referred to as Deep Blue S7), as the second product of Deep Blue Automobile, Deep Blue S7 The appearance design continues the characteristics of its own sharp and angular lines. The test vehicle is equipped with an optional intelligent interactive light language kit, which includes an interactive panel composed of 696 LED light sources under the headlights on both sides, and can edit the display content, full of personality.
Different from the first model, the Deep Blue SL03, the Deep Blue S7 adopts the strategy of standard AR-HUD for the whole series, replacing the traditional instrument panel design. 15.The resolution of the 6-inch central control screen is 1920 1080, except for the entry model, the rest of the models are "sunflower screen", the origin of this name is sold first. At the same time optional 123-inch co-pilot sun visor screen, Qualcomm Snapdragon 8155 chip is responsible for running the Deepal OS car machine system, from the core application startup speed, voice wake-up and response speed and navigation route planning speed and other indicators, 8155's strength is worthy of its name.
The home page of the car machine system includes the permanent bar, the map and the bottom dock bar, and the driving mode adjustment, air conditioning setting and navigation to go home to the company can be completed in one step, and the easy to understand and easy operation performance of the car machine is worthy of recognition. During testing, the voice system controlled hardware such as windows, air conditioning, and lights, and was excellent at searching for song titles, weather, and place names. In addition to solid basic skills, this phonetic system also has the ability of four-tone directional recognition and multi-instruction recognition, and the recognition and comprehension ability of Sichuan dialect exceeds expectations.
Combined with the basic item experience and system evaluation results,Deep blueS7The completion of the basic item evaluation is about70%,The performance of each journey dimension is relatively balanced,The overall performance is good but slightly"Complete but not refined。 For example, the car machine is preset with 10 scenes such as napping, smoking, and camping, but lacks the ability to customize the scene; ** Audio applications are richer, but *** resources are not mainstream enough (only Bilibili and Kuaishou); The air conditioning system also lacks integrated control functions such as fast heating and fast cooling, which are not uncommon nowadays, and how to "do fine" is the direction that Deepal OS needs to work on.
In addition to the basic items, the dark blue S7A total of 21 innovative functions bring it an extra 83 points, and what highlight experience will they bring during the trip?
3. The shining point of the whole journey
At the moment of the development of the "speed of light" of the intelligent cockpit, new technologies, new functions, and new experiences are emerging in an endless stream, which may not be included in the basic items at present, but can bring a sense of surprise and practicality, and may even be the finishing touch to the cockpit experience, which is why we will introduce and pay close attention to innovations.
In terms of the evaluation process and the quantification of the results, we will score the innovative functions outside of these basic items and divide them into three categories: interactive function innovation, digital innovation and cockpit environment innovation, so as to better evaluate the innovation of the intelligent cockpit.
As shown in the figure, Deep Blue S7 has the highest score for cockpit environment innovation, followed by interactive function innovation score, and relatively weak digital innovation capabilities. It is not difficult to see that the starting point of Deep Blue S7 innovation comes mostly from the details of daily travel, and in addition to considering the user experience, it also focuses on the interaction between itself and other traffic participants. In addition,Deep blueS7The single item of the innovation part is more than 4 points,That is, in the three dimensions of surprise、Practicality and originality,More or less not brilliant enough。 Let's focus on the journey of using the car, and sort out the innovative performance of the dark blue S7 in various scenarios.
The so-called journey dimension refers to the line formed by dots through the "journey" of the user's trip, starting from the "ready to go" stage of travel planning and ending the "driving memory" stage after the end of the trip. At the same time, the functional experience is integrated into the scene and the user value brought by it is analyzed.
While waiting for your companions to leave, listening to songs in the car may be the choice of most friends. Deep blue S7 can turn on the light show at the same time, and the flashing light and shadow of the headlights are also convenient for fellow travelers to quickly find your car. For the "social cow" crowd, this function is not only practical, but also can create a cheerful and lively atmosphere when waiting for people.
In addition to listening to songs, users can also adjust the function settings of the steering wheel custom keys to make the function operation more in line with their own usage habits. It is worth mentioning that,Deep blueS7Two custom function keys are designed on the left side of the steering wheel,And both support long press and short press operation,Quickly recall different functions,That is, the effect of having four shortcut keys is achieved through two buttons。 The selectable functions are shown in the figure, covering a total of 22 functions such as vehicle lights, HUD, and navigation. Unfortunately, the alternatives aren't categorized and look a little messy.
Models other than the entry version of the Navy S7 are equipped with 156-inch central control sunflower screen, the angle of the central control screen to the left or right can be adjusted infinitely according to personal preference, which is also the origin of its "sunflower screen" name.
Not only that, the system also provides a "smart mode", that is, according to whether the main and co-driver are occupied, the screen orientation is automatically adjusted, which improves the sense of ritual when sitting in the car. In addition, the system also provides a setting entrance for the screen orientation in the quick control page, which is convenient for users to quickly adjust while driving.
For those who are highly dependent on navigation, it has always been a pain point to listen to the whole song without interruption while driving, and the headrest audio is the solution to this scenario. In the dark blue S7 in-car speaker settings,Provide two options related to headrest audio,Exclusive for the main driver and preferential for the whole car,Among them, in the preferential mode of the whole car,The headrest audio is responsible for**navigation prompts and calls**,Multi*** through other speakers in the car**。 Directly hit the pain points of the navigation prompts that affect listening to songs, and also improve the privacy when receiving calls.
Deep blue S7 provides driving mode customization functions at the same time, but also according to the user's driving behavior for in-depth analysis, generate an exclusive driving behavior analysis report, including acceleration, steering, braking style, and coasting energy** needs, and derive your exclusive driving mode.
Compared with the optional operation of the custom driving mode, the exclusive mode derived from the analysis of the user's driving behavior is more in line with the user's actual operation habits, and even knows how to set it better than the user himself, so as to bring a driving experience that integrates people and vehicles.
In addition to improving the immersion of driving, Deep Blue S 7 has also worked hard to improve the efficiency of interaction. For example, the floating window application matrix that can be called up with one click on any page does not "dominate the screen", does not affect the current ***, and the driver's operation is more focused, which helps to reduce the time the driver looks at the screen when operating.
Not only that,Deep blueS7It also provides gesture recognition function,Including7Gestures、Overlay mute、Continue**、Take photos and other functions。 Before use, you need to make corresponding actions for the car machine to learn, and then make the corresponding gestures again, the camera in the car will capture the driver's actions and execute the corresponding instructions, and the measured system has better recognition speed and accuracy of gestures. The gesture recognition function allows the driver to complete high-frequency function operations without diverting attention from the front, which is more efficient than voice interaction and helps to improve driving safety.
In addition to improving the efficiency of the driver's in-car interaction, the dark blue S7 also builds a bridge of communication between the driver and other traffic participants. First, the interactive screens under the headlights on both sides can display the dynamic effect of giving way to pedestrians when parking, which is more direct than honking the horn or shaking the high beam; Second, these two screens can also display preset patterns to show the personality of the owner.
Friends who often travel in multiple people can choose the co-pilot sun visor screen when buying a car, which includes applications such as NetEase Cloud**, B station and Kuaishou, and can be connected to an independent Bluetooth headset to create an independent audio-visual entertainment space for the co-pilot. The deployment and angle adjustment of the passenger screen can be completed through the central control setting page, which can cater to the viewing preferences of different passengers.
in addition,Deep blueS7Provide a boss key for rear passengers,But it's not a physical button,But the operation is completed through the touch keys on the rear air conditioning panel,When the co-pilot has no passengers,The small partners in the rear row can expand the legroom by themselves,It's just that in the process of vehicle movement,The convenience of touch operation will be slightly reduced。
In addition to interactive efficiency improvement and service to the whole car, in terms of energy consumption management, Deep Blue S7 also gives an intelligent option - cloud intelligent energy management. When this function is enabled and the vehicle navigation is used, the system will analyze the road conditions ahead in the cloud and adjust the start and stop timing of the range extender according to the navigation traffic information, so as to improve economy and driving comfort. When this function is not activated, the vehicle will control the start and stop of the range extender according to the set energy management mode.
Parking and taking a break is a scene that will inevitably be encountered in long-distance travel, and charging, entertainment, and rest are the main themes in this scene. Deep blue S7 supports DC charging VIN authorization function, which can be plug and charge after completing registration at the charging operator, eliminating the need to scan the code and wait time.
During charging, the D-pillar charging indicator will also provide feedback on the charging status by flashing breathing. When the vehicle is recharged, the system automatically unlocks the charging cable, further reducing the time spent by the user in the process of charging energy.
After turning on the speaker function outside the car, your car will become a mobile speaker, which can be played out in scenarios such as camping**. With the Sing Bar app, your car can also play as a mobile KTV character to add fun to your friends' gatherings. In addition, the dark blue S7 supports V2L external discharge function, charging mobile devices and other work, it can be competent, and the extended range version of the model does not need to worry about the problem of not being able to drive after running out of power.
In the preset mode provided by the system, "audio-visual linkage" is very distinctive, with the help of specific sound effects, adjustment of air conditioning temperature and air volume, it can simulate the two scene-based experiences of bonfire and ice and snow cabins, including many interactive functions such as adding firewood and fireworks, with a certain degree of playability, you can learn about it through the above**.
Today, zero-gravity seats are not uncommon on commercial models, but what is surprising is that the dark blue S7 can be equipped with dual zero-gravity seats for the main and co-pilot, and support 16-way and 14-way adjustment respectively, and can be changed to a 120-degree flat lying position. Through the settings page, one-click zero-gravity operation can be carried out, which is a must-have for a nap, and the driver no longer has to envy the passenger experience.
If you are an "idle molecule" at home, you can also turn on the cleaning mode of the screen to wipe off the fingerprints contaminated by long-term operation when the family is resting or the vehicle is charging, which improves the efficiency of information interaction.
Write at the end
Today, "volume intelligence" is no longer a one-man show for new strength car companies, and many traditional car companies have also joined the ranks, focusing on the product side, from the stacking of configuration to the creation of an intelligent travel experience combined with scenarios within a limited cost, the "volume" of traditional car companies has gradually become organized.
Speaking of the dark blue S7 tested in this issue,From the interactive experience in travel、Cockpit entertainment to pedestrian courtesy、Parking and other detailed scenes,Deepal OS has come up with gesture recognition、Co-pilot independent audio-visual space and audio-visual linkage and other intelligent experience solutions,Although the front row of double zero gravity seats and other configurations still need to be optional,But for the main model price within 200,000 dark blueS7,While integrating the scene-based intelligent experience into its own competitiveness,It is also promoting the intelligent configuration to the public group。