News replay. Not long ago, an e-commerce platform sold products related to "Einstein's brain", and the price was from 001 yuan to 20 yuan, due to the sales of more than 10,000 hot searches, it has become one of the "top ten products of 2023" on the platform, and the popularity is still rising. "You might as well place an order for 'Einstein's brain', give spiritual sustenance, and make IQ +1", which has become the slogan of the business. What does this kind of product make out of nothing to capture people's hearts?
Moderator's remarks. At the end of the year and the beginning of the year, say goodbye to the old and welcome the new. Looking back at the past, there are always new things, new landscapes, and new perceptions emerging. In the annual commodity inventory of an e-commerce platform, virtual emotional products were shortlisted, which is reverie and thought-provoking. The novelty of the Internet era may also be a new expression of the demand for "brain-opening". It seems to be "nonsensical", but it is the most realistic thing; It is full of free imagination, and it also reflects our need to move towards a more inclusive heart; Under its seemingly ridiculous appearance, it can't hide the positive original intention of young people.
The youth said. Feeling the clouds of real life or seeking virtual pleasure in the cyber world are all ways of life for young people. The act of shopping for "Einstein's brain" online seems outrageous, but in fact, young people seek their own spiritual space from the ritual sense of this behavior. It not only shows their interpretation of the diversity of life, but also shows their longing for a unique life. Paying attention to this pyrotechnics that belongs to the brains of young people is actually paying attention to their innocence and love, wisdom and nature.
Pyrotechnics extend to society. Young people are the backbone of society and the main creators and promoters of social and cultural life, industries and undertakings. The whole party and the whole society should pay attention to, care for, and care for young people, and be the confidants of young people and the guides of young people. Different social groups and business organizations should pay attention to the thinking state and behavior patterns of young people, provide them with a more suitable learning environment and working environment, so that young people can sprout more imaginative "brain holes" in a pleasant atmosphere, and let this fireworks become the bubbling vitality of young people to participate in social and cultural construction.
Fireworks, introspection in oneself. Who am I? Why do I exist? The value of human beings has always been the core of the exploration of Chinese and foreign scholars in ancient and modern times. It is beneficial for young people to express their emotions and relieve stress in a variety of ways, but learning from these behaviors, transforming new cultural phenomena into group-specific labels, and gaining more and more attention and recognition from mainstream culture, highlights the wisdom of young people beyond speculation and ridicule, as well as the responsibility of always shouting "lie flat" but never willing to "lie flat". At that time, youth subculture will no longer just become a footnote and a vassal of the conversation, and the identity and value coordinates of young people in society will become more traceable.
The understanding of pyrotechnics is not only to protect our vision for the future and the driving force of cultural creation, but also to protect the meaning of life and the true meaning of life that each of us is still pursuing unremittingly after all the struggles. Paying attention to the "brain hole" fireworks of young people soothes the hearts of busy and interesting mortals.
Sun Zhenbo (2021 master's student, School of Literature and Journalism, Sichuan University).