Recently, the world's leading market research companycomscoreAn in-depth analysis is providedA study of consumers' online shopping behaviour and preferences in Latin America。The report reveals the diversified and competitive landscape of the Latin American e-commerce market, and paints a detailed picture of the position and performance of various e-commerce platforms in this market.
According to the report, the leader of the Latin American e-commerce market is undoubtedly the leaderMercado Libre, with its name's market share is firmly at the top of the list, showing a strong user base and brand influence.
Pedidosya followed with a 17% share, demonstrating its strong strength in the field of food delivery and local services;
An international e-commerce giantAmazonWith its global layout and high-quality services, it occupies a 15% market share in Latin America.
In addition, the fast food industry is a leaderMcDonald'sIts online platform has also sprung up, accounting for 10% of the market share, showing the successful cases of digital transformation of traditional industries.
It also belongs to the Meikeduo Groupmercado pagoIt also shows the wide penetration of its ** payment business with the same market share.
It is worth paying attention to,adidas, rappi, shein, and falabellacomand other well-known brands also made it to the top 10 list, occupying the seventh to tenth positions respectivelyuber eatsIt ranked 11th with a market share of 3%.
From the perspective of shopping channel selection, the shopping habits of Latin American consumers show obvious differences in device dependence.
On the computer side, clothing and accessories are listed in 168% became the most favored product category, followed by numbers** (167%), electronics (142%), software (14%), and physical electronics (13%).
In terms of mobile devices, with the increase in the penetration rate of smartphones and the development of mobile Internet technology, food delivery services have achieved an overwhelming 485% of the total, reflecting the high demand for convenient lifestyle services among Latin American consumers, followed by clothing and accessories (40%), food (37.).8%), the number ** (337%) and consumer goods (274%）。
In addition, the study highlights a striking trend in Latin America, where consumers are accelerating their shift to mobile shopping.
Data shows that in the past three months, a whopping 61% of consumers have made purchases via their mobile phones, compared to 54% who choose to shop via computer, highlighting the rise of mobile shopping.
Despite this, there are still some consumers who prefer to use computers to search, compare and make purchasing decisions, and they find it more comfortable and efficient to shop on a large screen.
To sum up, the Latin American e-commerce market is undergoing a profound transformation and upgrading, showing a diversified competitive landscape and evolving consumer trends.
E-commerce platforms must closely track and deeply understand consumers' online shopping behaviors and preferences so that they can adjust their strategies and optimize the user experience in a timely manner to stay ahead of the fierce market competition.
At the same time, in the face of the increasing mainstreaming of mobile shopping, e-commerce platforms should fully tap the business potential of mobile terminals and combine convenience and personalized services to meet the increasingly diversified and personalized consumption needs of Latin American consumers.