On January 11, 2024, HONOR and luxury goods manufacturer Porsche Design jointly launched the HONOR Magic V2 RSR in Shanghai, achieving a new level of historic cooperation between the world's top technology companies and luxury lifestyle brands. This not only demonstrates the rich industry experience of both parties, but also lays the foundation for further innovation cooperation in the future.
This important strategic alliance between HONOR and Porsche Design reflects HONOR's firm determination as a global premium brand to vigorously carry out open innovation in order to meet the needs of global users for innovative products. Zhao Ming, CEO of HONOR Terminal***, said: "With the mission of creating excellence together, HONOR and Porsche Design plan to integrate the technical concept and functional design of human-centered care into the research and development of the next generation of smartphones, and present exciting quality products to consumers. ”
Stefan Buescher, Chairman of the Executive Board of Porsche Lifestyle Group, expressed his delight at the long-awaited collaboration: "We have been waiting for the first collaboration since the first collaboration. With this product, we hope to permeate the unique Porsche culture and values into the daily life of every consumer, and anyone who buys a Porsche design product can become a core member of the Porsche global family." The Porsche spirit is complemented by cutting-edge functions, cutting-edge technology and a unique design language to deliver the best to users around the world. ”
From the track to the palm, co-design leads the fusion of style and performance
It is understood that the body design of the mobile phone is inspired by the flying line design of the Porsche 911, which brings dynamic and racing genes to the product. This design language is deeply integrated with luxury sports cars, showing a high-end luxury brand image.
The design of the flying line fastback porthole mobile phone uses a fastback effect similar to the rear window of a Porsche, breaking the design of the traditional mobile phone lens module and adding unique appearance features.
5D unibody body: The HONOR Magic V2 RSR Porsche-designed body body adopts 5D body molding technology, using feather fiber, the A-pillar reinforcement and filling material used on the Porsche 918 Spyder, to achieve a sculptural texture.
Porsche Classic Color: In order to restore the smooth and delicate surface of Porsche, the HONOR Magic V2 RSR Porsche Design adopts the original Porsche Design Stuttgart master color matching, bringing the classic Porsche color scheme and the onyx gray named after the sports car, striving to reproduce the original color and metallic texture of the sports car.
It is not difficult to see that the Honor Magic V2 RSR Porsche Design integrates the style and characteristics of the Porsche brand in design, adopts the flying line fastback porthole design and 5D one-piece body technology, and also restores Porsche's classic color scheme and metallic texture. These design features make this product unique and unique.
King Kong Giant Rhino Glass brings a new protection experience to folding screen mobile phones
The HONOR Magic V2 RSR Porsche Edition, the world's first Porsche-designed folding screen phone, is surprisingly lightweight: it weighs only 234 grams and is only 9.9 inches thick when closed9 mm. This mobile phone uses a unique external screen design - Glory King Kong Giant Rhino Glass. Inspired by supercar engines, the company uses silicon nitride, an ultra-wear-resistant material, and uses silicon nitride plating technology to improve the scratch resistance of the screen and bring stronger protection to the phone.
Relying on this wear-resistant material, HONOR has innovatively developed a 4000+ layer high-density stack design, which is more delicate and complex than the industry standard of 500 to 600 layers, and each piece of glass needs to undergo 48 hours of crystal forging to achieve shield-level protection effect, achieving 10 times the double guarantee of drop resistance and 10 times scratch resistance, and won the SGS multi-scene glass scratch resistance five-star gold standard certification.
Innovative technology leads the new trend of folding screens, highlighting a "people-oriented".
The Honor Magic V2 RSR Porsche Edition supports 120Hz LTPO on both the inside and outside, which can achieve accurate real-time refresh rates and show powerful high-brightness performance: up to 2500 nit on the outer screen and 1600 nit on the inner screen. At the same time, the phone has also achieved a screen-to-body ratio of more than 90%. In order to highlight the user-friendly design concept, the HONOR Magic V2 RSR Porsche Edition integrates HONOR Oasis eye protection technology, including 3840 Hz UHF PWM dimming, natural light-like eye protection function, and sleep aid display, creating a healthier environment for users.
The Porsche Design model is equipped with a full-range triple camera system with a 50-megapixel wide-angle camera, a 20-megapixel telephoto camera and a 50-megapixel ultra-wide-angle camera. Thanks to the new Eagle Eye all-weather capture technology and optimized portrait and night scene shooting algorithms, even foldable screen phones can present a high-level photography experience. The built-in ultra-thin 5000 mAh Qinghai Lake dual battery can ensure the whole process of worry-free operation all day even under high load conditions, completely solve the problem of frequent charging of users, and with a beautiful and lightweight design, it truly achieves the coexistence of fashion and practicality.
Open innovation and win-win future, Honor and Porsche Design cooperation lead the brand excellence
Industry insiders generally believe that the cooperation between HONOR and Porsche Design demonstrates HONOR's willingness to co-innovate with partners in different fields and integrate the deep precipitation of professional fields into product design. This attitude of openness and innovation will bring more new and innovative products to consumers.
The collaboration with Porsche Design will bring luxury lifestyle elements to the HONOR brand, enhancing the brand's image and value. This will also attract more consumers who pursue high-quality, high-end lifestyles.
At the same time, the collaboration with Porsche Design will allow Honor to further enhance its technical capabilities. The collaboration between the two will explore human-centered technologies and functional designs that provide a better foundation for the development of next-generation smartphones. This will help Honor stay ahead of the curve in technological innovation.
As a luxury lifestyle brand, Porsche has a wide reach and loyal fan base around the world. The partnership with Porsche Design will enable the HONOR brand to further expand its presence in the global market and attract more consumers to its user base.
Overall, the cooperation between HONOR and Porsche Design is an important step towards open innovation and brand image enhancement, and will also help HONOR further strengthen its technical capabilities and expand its global market influence. This is of great significance and help to the HONOR brand, laying the foundation for its future development.