Fast Technology reported on February 7 that according to foreign media reports, Ford CEO Jim Farley said on Tuesday local time: In the past two years, Ford has been developing a low-cost electric vehicle platform.
The low-cost platform is flexible enough to be deployed on multiple types of vehicles and provide a strong installation base for software and other services.
Jim Farley said: The reason for developing a lower-cost electric vehicle platform is because the biggest obstacle to consumers buying electric vehicles is the high cost**.
And most of the current point-to-point cars have a premium, and Ford's current EVs aren't cheap, with the Mustang Mach-E SUV starting at around $43,000 and the base F-150 Lightning pickup starting at over $55,000.
In January, Tesla CEO Elon Musk announced that a lower-cost electric car would be launched in 2025 and would cost less than $3$50,000.
In addition, electric vehicle brands from China have also quickly occupied the global market with ultra-low ** and ultra-high configuration.
As a result, Ford will accelerate the development of a low-cost EV platform to fend off Tesla and Chinese EVs.