Apple's product vision pro evaluation is released,**high does not deserve!
Since Cook became Apple's CEO, his other new product, Apple and Mr. Cook, have had high expectations for it, and they have tried to put it on the altar, but by the time people started talking about it, his brilliance had faded.
Critics noticed that Visual Pro was too bulky, like carrying a heavy brick on its back, which made people feel uncomfortable. Vision Pro has built-in lenses, chips and other accessories, so it weighs only 650 g, which is slightly higher than HTC's counterparts.
Secondly, after using the Visual Pro version, the user's reaction movements and eye movements are very uncomfortable, which shows that Apple has not been well tested to ensure the perfection of the new product before launching it, and as a result, when consumers get the product, they will find that it is not as good as Apple said.
It's very different from the Vision Pro of the Jobs era, when Jobs was very focused on perfection and would rather delay the release if he couldn't achieve perfection, and now, Apple's Vision Pro series has so many problems that it is a clear departure from the Jobs period.
Jobs was constantly introducing new products and constantly destroying old ones. Apple launched the iPod, iPhone, iPad, iPad and quickly disrupted the entire industry, especially the iPhone ended the era of feature phones, the iPad replaced the laptop, and now the Vision Pro is even worse than the products of its competitor HTC, which is very disappointing.
Tim Cook has always wanted to free himself from Steve Jobs' influence, which is why Apple released the Apple Watch and many other products after he took office. For Cook, the Vision Pro will be the last product of his tenure as Apple's CEO.
The poor sales of the iPhone 14 have already caused a backlash from Apple's board of directors, and at some point, Cook was asked to leave. Due to the sharp decline in iPhone 15 sales, the company's board of directors cut Cook's equity incentive from $70 million to $40 million; The poor sales and the fact that Cook had been with the company for more than 10 years and that the company's sales were not as good as it could have been, and Cook's more than 10 years with the company, all indicate that Cook's reign at the company is coming to an end.
In order to launch the Vision Pro series of products, Apple and Cook have spared no effort. In his blog, Cook questioned the production process of the Vision Pro product, saying that the process was similar to that of a Chinese handheld device company that "walked a road of steel to art." At the same time, the ** merchants also hyped the Vision Pro product, quadrupling the price, which is widely believed to be a marketing strategy used by a mobile ** company in China. It's also seen as a marketing strategy learned from Chinese phone makers, but Vision Pro is clearly not as good as Apple would have liked.
This is the reason why Cook wants to liberate Jobs from his products, he believes that Apple must have a careful plan for a breakthrough product, and Cook is still far behind in terms of technology compared to Jobs.
Industry insiders say that Cook is a very successful investor, he led Jobs to create one new product after another, promoting the company's prosperity, but his creativity made him unable to provide new ideas to Apple, he is like gnawing on Jobs's old book, if Apple can't find a new way out, then the company's decline is only a matter of time, will Cook choose to retire when the company is in full swing?