Samsung's mobile phone sales are the world's No. 1, and it does not rely on the Chinese market!
At present, the domestic mobile phone market can be said to be"Wind and water"Many mobile phone manufacturers are competing on the same starting line, giving users more choices. However, Samsung's popularity has not passed, and now the popularity of domestic mobile phones has surpassed Apple.
But in fact, Samsung still maintains an excellent performance in the global market. Although Samsung's revenue and profit are slightly lower than Apple's, its mobile phone shipments are still among the highest in the world.
While Xiaomi and OPPO were still unknown, and Huawei was focusing on communications, Samsung was once China's largest handheld device. It can be said that Samsung does not retreat, and it is difficult for domestic mobile phone brands to gain a firm foothold in a short period of time.
Only Samsung, in 2016, NTE7 battery problems, caused a high degree of international and domestic concern, and Samsung did not consider that Samsung will be recalled in other countries, however, after the after-sales discrimination, Samsung did not make a decision to recall the Chinese problem mobile phone. This has upset Chinese consumers, so few people are willing to buy Samsung, and Samsung has fallen into the second and third tiers.
However, since Samsung has entered the overseas market, and its ** is higher than Apple, Samsung's overseas share has not been greatly impacted. However, whether Samsung can dominate the global market largely depends on Samsung's industrial layout, huge capital chain, and industrial division of labor.
Samsung is different from Apple, Samsung not only does chip design, makes mobile phones, but also does chip foundry, that is to say, Samsung's mobile phones can be produced with Samsung's chips or their own foundries. Although Samsung's chips are still being imported from abroad, Samsung already has its own capabilities in terms of memory and memory chips.
This move not only greatly reduced Samsung's production costs, but also greatly reduced Samsung's dependence on the external industrial chain. According to a report some time ago, Samsung has developed SoC chips on mobile phones completely independently, so that it no longer relies on Qualcomm chips. This is undoubtedly a huge boost for Samsung.
Moreover, Samsung has also learned something from Apple, targeting markets beyond battery life. Samsung is no longer the old products that can be sold all over the world as soon as they are listed, but according to the characteristics of different markets, Samsung has formulated corresponding marketing strategies to provide corresponding services for customers around the world.
This move has made Samsung more resilient and made a leap in the three areas of high, medium and low, rather than Apple focusing only on the high-end market. In this way, Samsung can expand its sales channels with sufficient revenue.
But now, Samsung's advantage is gradually disappearing, not only locally, but also globally. Even by 2023, Samsung's global market share will be surpassed by Apple.
Samsung has long relied on Qualcomm Snapdragon and Android to provide services, and since then, its overseas influence has also been increasing. Samsung's leading position and market share are declining, as domestic mobile phones have entered overseas markets.
In India, for example, Xiaomi has been far ahead of Apple for many years. This situation, along with Samsung, has lost China's huge mobile ** market, and it has begun to be in short supply.
Samsung's self-discipline efforts to self-discipline its operating system have failed, and it will have to self-discipline its high-end mobile phone SoC chips if it wants to maintain its current market share. Whether Samsung can maintain its current market share will depend on whether consumers can recognize Samsung's next-generation SoC chips.
If you like it, just like it, and then **, comment, share.