In recent years,XiaomiThe ranking in the domestic market has been stable in fifth place, but in December 2023,XiaomiSuddenly quietly came out on top and became the first in the domestic market. This achievement has brought some surprises and doubts to people. It is argued that the domestic market is highly competitive, and even the fifth place will not be too far from the first, thereforeXiaomiThe results are not to be proud of. However, in foreign markets, the first place can often occupy more than half of the market, while the fifth place can only get a single-digit share. Take the U.S. market, for exampleApplesOccupy more than 50% of the market shareSamsungAccounting for more than 20%.MotorolaThe share is about 10%, while the share of the fourth and fifth places is only about 3%. In contrast,XiaomiThe data for the fourth quarter of 2023 performed very well, not only ranking highly, but also second only to the year-on-year growthHuaweiThis result is also provenXiaomistrength and competitiveness. In this regard, it is arguedXiaomiThere are the following reasons for such results: solid fundamentals and high-end strategy.
AlthoughXiaomiIt has encountered difficulties in the domestic market, but its basic market has maintained a share of about 10%. That's proof enoughXiaomiIt has a huge user base in the domestic market. Among them,Red riceThe continuous promotion of the series, especially the success in the price-performance market, has been effectively consolidatedXiaomiBasic disk users. The record-breaking first sale of the K70 series is a testament to this.
XiaomiThe digital series was chosen withApplesIn line with the benchmark, a dual-size dual-flagship scheme was launched. XiaomiThe success of the 13 series wasXiaomiThe explosion of the 14 series laid a solid foundation. At the same time, in the high-end imaging flagship market,XiaomiIt has also gained a good reputation and has become a member of the imaging field. Through sustained efforts,XiaomiThe position in the high-end market has gradually broken through, and the products in the 4K-5K price segment have gained a firm foothold.
AlthoughHuaweiwithXiaomiThere is currently no direct conflict, but it is subject toHuaweipressure, some beenHuaweiSqueezed brands are bound to try to preemptRed ricemarket share. As you can see, the past year,Red ricePlagued by competition. withHuaweiThe pressure is increasing, and the competition in the online market is bound to become more intense. ConsideredHuaweiIt is expected that the first place in the domestic market in 2024 is likely to returnHuaweihands, while several other manufacturers can only compete for the second position. However, the ranking is only the appearance, and the trend and product structure behind it are the more critical factors. When the sales volume of the product reaches a certain level, the further pursuit of profit growth becomes an inevitable choice.
In summary,XiaomiThe achievement of winning the first place in the domestic market is something to be proud of, although the gap is not large compared to the situation in the foreign market. XiaomiThe reason why it has been able to achieve such results is mainly due to its solid fundamentals and adherence to the high-end strategy. However,HuaweiRightXiaomiThe competition can not be ignored, and the market competition in the future will be more intense, forXiaomiMaintaining innovative and high-quality products is the key to continued success. We look forward to itXiaomiTo be able to continue to achieve better results in the future and bring more high-quality products and services to consumers.