More fierce competition means that the reshuffle of car companies is accelerating, so that some new forces can't wait for the dawn to come, and they fall ...... firstFor example, Gaohe Automobile, which has followed in the footsteps of Weimar, was "exposed to suspension of production for half a year, becoming the first thunder in the industry in 2024." Under the Matthew effect, the frustrated ones gradually gave up the market, and also gave more space to the traditional powerhouses to compete for the next elimination game.
BYD knows how to "rob while the fire is hot", and announced the launch of its two plug-in hybrid models, the Qin plus Glory Edition and the Destroyer 05 Glory Edition, which raised the threshold price of the new energy family car to the 80,000 level. Immediately after,Buick is in the pure electric SUV camp and has launched a new Buick E4 value-added modelFor the first time, the medium and large pure electric SUV** was cut into 15$990,000.
If BYD's involution allows us to see the limit of stacking gameplay. This time, Buick, as the first car company to "open big" among the joint venture brands, has armed itself into a "price-to-price" player, let us seeIn the protracted battle of automobile warfare, after all, the competition has to be platform technology and system strength.
You must know that even the medium and large SUVs of the second- and third-tier brands in the fuel camp often have a starting price of two or three hundred thousand, and the pure electric medium and large SUVs of their own brands have to start at 250,000. With a big wave of the Buick E4, it directly pushed the medium and large pure electric SUV to the era of 150,000 level.
The key is that if it drops so much, it will not be reduced, or even increased, no wonder it dares to be called a "value-added version".
First of all, the Buick E4 is a good car in its own right, not to mention anything elseThe ultra-long wheelbase of 2954mm alone provides a spacious and stretched cabin spaceThe interior design and materials with texture and details in place, the reasonable and efficient three-layer trunk storage combination, including the quiet environment that Buick has always been good at, the safe and reliable vehicle and the traditional advantages of electric safety, it is already a very competitive medium and large pure electric SUV in the mainstream market.
Moreover, this time the Buick E4 is a value-added version,It also smoothed the gap with the new forces in terms of intelligent experience。It is equipped with a new generation of VCS intelligent cockpit, standard 30-inch integrated curved 6K screen, resolution up to 6008X934, and the technology index brought by visual effects is more exaggerated than many new power products. The built-in Snapdragon 8155 chip and 5G communication technology ensure the smooth and advanced response of the system.
For example, this time the Buick E4 value-added versionThe latest eConnect system, support the main and auxiliary driver dual-tone voice recognition, wake up response time only needs 03 seconds, and supports 10 consecutive vehicle and machine instructions within 25 seconds. It also adds a variety of entertainment apps and popular game car applications, including Migu**, Kugou**, QQ**, etc. I don't think there is a significant difference between this kind of performance and the new forces.
After all, car manufacturing is a technology-intensive, capital-intensive industry, and there is a special emphasis on scale effects. The increasingly fierce market competition tests the cost control ability, mass production ability and mass production capacity of each enterprise. The reason why Buick can achieve the ultimate in the ** and configuration of the Buick E4 value-added version is inseparable from the empowerment of the Autoneng electric vehicle platform.
The platform has the ability of a full-link complete system in the field of new energy, and can realize the application of ultra-large-scale products of all SAIC-GM brand models, including Buick, Cadillac, and Chevrolet. The more brands and models covered, once the advantages of scale appear, they will definitely be able to reduce costs and increase efficiency faster, and can also achieve the unification of product quality.
Obviously, the maturity of the **chain system is probably that the Buick E4 value-added version dares to set ** at 15 this timeThe biggest confidence of 990,000 yuan.
However, the Buick E4 value-added version suddenly put pressure on other brands in the automotive circle.
But this is a good thing for friends who have the intention to buy a car. The more car companies are rolled, not only the lower the product quality, the more cost-effective, under the big waves, the rest of the volume must be some hard power enterprises. Like the Buick E4, the "price-to-price" model rolled out, just close your eyes and enter.