Shaxian snacks: 880,000 branches, why are they declining now?Shaxian snacks, this name must be familiar to everyone. Back then, they were open around the worldThe large households with 80,000 branches have an annual turnover of an astonishing 50 billion yuan! But now, this once "mysterious organization" is in trouble, and nearly 3,000 branches have been closed within half a year, and there are a lot of bad reviews. What's going on here? Today, let me reveal to you the history of the rise and fall of Shaxian snacks!
Let's talk about the glorious period of Shaxian snacks first. This noodle culture, which originated from Hakka immigrants more than 1,000 years ago, has been carried forward in Yubang Village, Xiamao Town, Shaxian County, Fujian Province. Back then, Yubang Village was a very poor place, and even the matchmaker was reluctant to introduce the single guys in the village. But since Yu Guangqing, the village party secretary, took office, he led the whole village to get rich with snacks, which is like a hanging!
In 1992, Yu Guangqing and his brother-in-law Zhang Fusong opened the first Shaxian snack bar in Fuzhou City, and launched a super value of "one yuan into the store, two yuan to eat, and three yuan to eat". Don't say it, this ** is really popular, and the daily sales have reached 300 yuan all of a sudden! In order to test the stability of the market, Yu Guangqing also carried out joint ventures for four consecutive years, and only after the daily sales stabilized at 1,200 yuan, did he begin to organize a team to go to other places to investigate the snack market.
The research was amazing, and they found that there were almost no similar snack bars anywhere else! So Yu Guangqing hurried back to the village and encouraged the villagers to go to snack bars in Kaisha County all over the country. In this way, Shaxian snacks quickly became popular all over the country, and some people even opened their stores abroad!
Of course, the success of Shaxian snacks is inseparable from the support of the local people. In 1997, the county organized a month-long snack research activity, and also held the first snack culture festival to promote the branding and industrialization of Shaxian snacks. In 2007, the snack making process of Shaxian County was also included in the list of provincial intangible cultural heritage, which shows its high status!
After talking about the glorious history of Shaxian snacks, let's talk about why it declined. In fact, the reason is very simple: the business model is rigid and the menu is listed.
First, the quality of service is poor, etc. Do you think, now people pay attention to freshness and creativity when eating, and Shaxian snacks are still those dishes after so many years, how can they be attractive? Coupled with the small storefront, poor environment, and poor service, customer loss is inevitable.
But having said that, after all, Shaxian snacks have a long history and cultural heritage, as long as they can adjust their business strategies in time, update their dishes, and improve service quality, I believe they can still win the market again!
In short, although the former "mysterious organization" of Shaxian Snacks is now in trouble, as long as we work together, I believe it will be able to regain its vitality!
Shaxian snacks, a food brand that was once popular all over the country, is now facing unprecedented challenges. The loneliness after the glory makes many people ask: What happened to Shaxian snacks?
I have to admit that Shaxian snacks are burdened by their own success to a certain extent. In the process of rapid expansion, the pursuit of quantity at the expense of quality has led to the service and taste of many stores not being as good as before. At the same time, with the increasing diversification of people's tastes, the traditional dishes of Shaxian snacks can no longer meet the needs of consumers.
Moreover, the business model of Shaxian snacks is also relatively simple. Most of the shops are family-run and lack a professional management and training system. This has led to various problems in the operation process of many stores, such as substandard hygiene, poor service attitude, etc. These problems not only affect the dining experience of consumers, but also damage the brand image of Shaxian snacks.
However, this does not mean that Shaxian snacks do not have a chance to turn over. In fact, as long as they can adjust their business strategies in a timely manner and strengthen quality management and service training, it is possible to win the favor of the market again.
First of all, Shaxian snacks can launch more innovative dishes. They can combine the taste needs of modern people to develop some new and delicious dishes. For example, you can add some healthy elements to launch low-fat, low-calorie dishes; Or combine some popular ingredients to create a more appealing menu.
Secondly, Shaxian snacks can also improve the store environment and service quality. They can upgrade the decoration of the store to improve the comfort of the dining environment; At the same time, strengthen staff training to improve service quality and efficiency. This can not only attract more consumers to dine, but also enhance the brand image and reputation.
Finally, Shaxian snacks can also be marketed and promoted with the help of the power of the Internet. For example, they can open an official account on social media ** to post the latest menu information and promotions; Or partner with food delivery platforms to provide more delivery services. All of these initiatives can effectively expand the brand's influence and attract more potential consumers.
In short, although Shaxian snacks face many challenges, as long as they can actively respond, innovate and improve, it is possible to rejuvenate and regain their glory. After all, nothing in this world can stop a person with strong beliefs and unremitting efforts from pursuing his dreams!