In the history of Chinese commerce, the Jin merchant Qiaojia is undoubtedly a bright pearl. Their glory lasted for more than two centuries, but their fate was unfortunate, and eventually the name of Fusheng Gong Yiying disappeared in the flames of war. Today, let's explore the rise and fall of this legend. The starting point of the Qiao family was not prominent, and two young people from Qi County, Shanxi, Qiao Guifa and Qin Zhaoqing, chose to take the road of Xikou during the Kangxi period. They ate and slept all the way, just to find a way out of life. With their indomitable will and wisdom, they finally came to the Yellow River in the singing of the Hequ people. However, the road to entrepreneurship has not been easy. They have been accompanied by wolves, insects, tigers and leopards in the desolate land, and they have also suffered the bitterness and bitterness of the Xikou people. But it is these hardships that have shaped their tenacious character and keen business acumen. 
Qiao Guifa and Qin Zhaoqing, who had just arrived in Baotou, couldn't understand words and couldn't see the road clearly for the first time in their lives on such a large scale. The two of them worked as young men in the synthetic pawnshop of the old official camp. Because they are diligent, meticulous and conscientious, loyal and honest, they are very appreciated by the shopkeeper. A few years later, the shopkeeper handed over the shop to them. But the duo were not satisfied, and they realized that if they wanted to develop in the long run, they must have their own business name. So the two discussed to set up a business in Baotou City, and after a period of preparation, they finally opened their own business in 1736 (the first year of Qianlong) - "Guangsheng Gong". Guangsheng Gong engaged in daily necessities, horses, livestock and grain and other commodities, because of the "integrity-based, quality-oriented" business philosophy, soon the business became bigger and bigger. With the continuous expansion of the market and the increase of business, the name of the firm was changed to Fusheng Gong. 
Qiao's family continued to expand the scope and scope of its business in the compound brand, in addition to dealing in daily groceries, grain and other commodities, it also began to get involved in the pawnbroking industry. They opened a pawnshop in Baotou City, called "Jinlongbao", which became one of the subordinate institutions of Fuzihao. Pawnshop is mainly engaged in the pledge loan business and provides customers with convenient and fast financial services. The operation of "Jinlongbao" is very successful, not only bringing huge profits to Fuzihao, but also becoming one of the important institutions in the local financial market. However, the good times did not last long, and with the political turmoil and frequent wars in the last years of the Qing Dynasty, Fuzi also faced great challenges. Warlords and bandits from all walks of life have started the idea of the compound number, and they greedily devoured the wealth of the Qiao family, and the compound number suffered an unprecedented blow. By the time Baotou fell in 1937, Qiao's silver money village was annexed by the Japanese, and Fuzi was completely in trouble. 
In the rise and fall of the Qiao family, we can't ignore their way of doing business. The reason why the Qiao family can stand out in the business world is that in addition to having a keen business vision and hard-working quality, more importantly, they pay attention to scientific management. Qiaojia has established a strict management system in the process of operation, and each brand has a special person responsible for management, and the accounts are clear and clear. In addition, Fuzihao also pays attention to the selection and training of talents, who select talents through strict assessment, and provide systematic training and education for employees. This scientific management method makes the compound brand highly competitive in the business world. In addition, Qiaojia also pays attention to the business philosophy of integrity management and quality win, they adhere to the principle of integrity, abide by business ethics and laws and regulations, and pay attention to product quality and service quality, and constantly improve product quality and service level, which has become one of their core competitiveness. It is these ways of doing business that make the Qiao family unique in the business world and create the legend of Fusheng Gong. 
However, the impermanence of fate and the cruelty of war brought the glorious history of the Qiao family to an abrupt end. The war brought an unprecedented blow to the compound name, and finally eclipsed this bright star. However, we must not forget the great contribution made by the Qiao family to China's business development, they are one of the representatives of Jin Shang, not only creating the legend of Fusheng Gong, but also inspiring generations of entrepreneurs to forge ahead, continue to explore and create their own business brilliance!