Some time ago, the news that a dealer group in Guangdong ran away overnight, I believe that many small partners have seen the relevant news from different channels, and the collapse of Weimar and other brands before also let us see a new situation is happening, that is, at present and for a long time after, the domestic automobile market will enter a period of competition, that is, a large number of automobile brands, including joint venture brands, traditional independent brands and new forces in car manufacturing, competing for a market size of two or three hundred million vehicles per year.
Then in this case, some brands will inevitably be eliminated. Of course, due to the intensification of market competition, the sales pressure of the terminal is also greatly increased, the sales profit has declined sharply or has suffered a large loss, and the capital chain of dealers and 4S stores has broken or unsustainable, which has become the norm.
So for consumers, if they just buy a new car, they encounter the collapse of car brands and manufacturers, and the dealers run away or withdraw from the network "overnight", the result is quite bad.
First of all, there will be no follow-up on vehicle repair, maintenance, and OTA upgrades, and many functions will also be limited;
Secondly, when the vehicle is insured for insurance, the cost will be greatly increased, and when it needs to be repaired and maintained, the parts will be very difficult to find, and the repair and maintenance time will become longer;
Finally, second-hand cars**, once the manufacturer and brand go out of business, the dealer runs away, these models become "out-of-print cars", the residual value of second-hand cars is greatly discounted, not to mention, many times no one is even willing to take over.
Therefore, to a certain extent, buying a car at present and in the future for a period of time still needs to have some "skills", to put it bluntly, it is necessary to avoid "entering the pit" through some observation and analysis capabilities.
First of all, when buying a car nowadays, the information is almost completely symmetrical, that is to say, when we buy a car, through online channels, we can completely see the model we want to buy, the sales data of the previous months, and the sales data performance of this brand. Because with the sales and revenue capacity of these brands, it is very likely that they will not be able to bear it, once the manufacturer goes out of business, the owner will become a pick-up man, and the encounters mentioned above will basically be repeated one by one.
Secondly, the sales scale is not large, but the brands and models that promise a lifetime warranty should also be extremely cautious when buying. As we all know, when we buy a car, in accordance with the relevant rules, there will be a warranty within a certain number of years and mileage, such as 5 years and 100,000 kilometers, during this period, if there is a non-human quality problem, the car manufacturer and dealer are responsible for free maintenance.
But some manufacturers and brands, obviously the sales are very average, but the shot is a lifetime warranty, that is, the manufacturer is responsible for the quality of the product in the hands of the first owner of the car for life, it seems to be very attractive, but this is their purpose, many manufacturers and brands dare to promise a lifetime warranty, because they are not ready to implement the lifetime warranty, because once the sales do not go up, the manufacturer goes out of business, the dealer is scattered, the so-called lifetime warranty, is a blank check, nothing counts.
Again, it is necessary to look at the financial reports and negative reports of the brand where the model is to be purchased, especially the new brand, there are some new brands, in essence, are not to build cars, but to play with capital, through various ways, to introduce more capital in, and then the major shareholders withdraw and leave, Weimar is a typical example.
So when we buy a car, especially when new energy vehicles, we must conduct a "background check", such as ideal, Tesla, a brand product with good financial status and excellent sales, basically you can buy it with confidence, but for some brands whose sales have not been able to go up and the scale of financial losses continue to expand, it is necessary to be cautious if it is a brand model that has broken out of public opinion in financial crisis.
Finally, if conditions permit, you can occasionally go to the dealer store to go around, many dealers run away or withdraw from the network, there are signs, such as starting to withdraw the inventory car or start to move the things in the store, then if there are such signs, then it means that the store may have to run away or withdraw from the network. Because if it is a normal relocation, there will definitely be a notice, and on some vertical categories**, there will also be a display! So if you see a store that is ready to buy a car, there are signs of running away, such a model, it is better to give up.
Therefore, in fact, from the overall situation, the first battle that began at the beginning of 2023 has not only changed the pattern of the domestic automobile market, but also profoundly affected the survival status of many brands, especially some new energy vehicle brands, which have become the reality of many brands, and the large number of brands has also made many consumers face many choices when buying a car. Therefore, we believe that at present and in the future, buying new energy vehicle products still requires some "skills" to avoid falling into the pit.