As the bell of Chinese New Year's Eve is about to ring, the "2024 Spring Festival Gala" of ** Radio and Television Station will present an audio-visual feast for Chinese people around the world. Among them, Changsha and Xi'an, as two important positions in the four major sub-venues, will complement each other with the main venue in Beijing, bringing the audience a strong and steaming Spring Festival Gala of the Year of the Dragon.
As a "cultural Chinese New Year's Eve dinner" for all Chinese, the Spring Festival Gala not only carries the meaning of reunion and happiness, but also becomes a shining business card for the international dissemination of Chinese culture. And Changsha, a city that has created history, is full of vitality and opens happiness, will join hands with the Spring Festival Gala to once again show its unique charm and vitality.
On the occasion of the Spring Festival, China Lo Mei Zhou Black Duck also launched two New Year discounts** for the majority of Changsha citizen audiences, only 39For 9 yuan, you can buy three boxes of delicious lo-mei. **There are thick and mellow duck collarbones, flavorful chicken wing tips, sweet lotus root slices, as well as meaty braised duck wings, Internet celebrity dry stir-fried spicy chicken and braised edamame, etc., so that consumers can freely mix and match as they like, and enjoy the charm of Chinese lo-mei.
The traditional Chinese New Year festival celebrates the Spring Festival of the whole country. Xi'an, the starting point of the ancient Silk Road, has once again become the focus of attention with its profound historical and cultural heritage and humanistic atmosphere. As an important node of the "Belt and Road", Xi'an has not only witnessed the history of exchanges between China and Central Asia, but also served as a bridge for exchanges and mutual learning between Eastern and Western civilizations. On the occasion of this festive season, Zhou Heiya Xi'an Store seized the opportunity to launch a full 3 boxes of "Chinese New Year Eat Chinese Lo-mei Zhou Black Duck" by 8$8 discount. This initiative aims to integrate with the thousand-year-old city of Xi'an through attractive discounts, creating a feast for the eyes and tastes of citizens and tourists.
During the event, Zhou Heiya's Xi'an store will be in full swing, selecting a variety of hot-selling lo-mei products for customers to choose from. Whether it is the classic taste of duck neck, duck wings, or the innovative launch of special marinated snacks, they will be presented in front of consumers in the first style, aiming to allow consumers to enjoy the delicious taste at the same time, but also feel the strong Chinese "New Year's flavor" and Zhou Heiya's unique "fireworks".
Stores across the country welcome the Spring Festival together, and celebrate the Spring Festival online in the garden. It is worth mentioning that while Xiaohongshu and CCTV's "2024 Spring Festival Gala" jointly presented a "cultural" feast, China Marinated Taste Zhou Black Duck once again showed its keen market insight and innovative spirit, sponsoring 30,000 boxes of marinated duck collarbones for the live broadcast room of "Everyone's Spring Festival Gala", as a ** gift for the Chinese New Year's Eve, adding a special surprise to the audience's Chinese New Year's Eve dinner. During the Chinese New Year, the Chinese Lo-mei Zhou Black Duck lights up thousands of homes.
This initiative not only brings tangible benefits to consumers, but also reflects the deep cultivation of the local market and the promotion of traditional Chinese food culture. Through the linkage between online and offline and the cultural events of the Spring Festival Gala, it is foreseeable that in the upcoming Spring Festival of the Year of the Dragon, whether it is through the cultural feast of the Spring Festival Gala or through innovative marketing, the charm and influence of Chinese lo-mei will be further enhanced and disseminated. As a representative brand of Chinese lo-mei culture, Zhou Heiya will show a more dazzling light in the international market.