"I am willing to press all the accumulated achievements and reputation in my life and fight for Xiaomi Auto", Lei Jun, the founder of Xiaomi Automobile, said it back then.
Lei Jun, who has been promoting Xiaomi SU7 on Weibo almost every day since the Xiaomi automotive technology conference, recently released a message about the personnel changes of Xiaomi Group: "In order to allow me to focus more on the automotive business, the company decided that Lu Weibing, president of the group, will also serve as the general manager of the Xiaomi brand, and he will also give a speech at the Xiaomi mobile phone conference in the future, the first one is Xiaomi 14ultra."
In addition, according to Lei Jun's article, Wang Teng took over as the general manager of the Redmi brand, and the position was previously held by Lu Weibing. Lei Jun emphasized that the mobile phone business has always been Xiaomi's core business, and he will continue to maintain sufficient energy investment.
However, for the "decentralization" of the mobile phone business, it is also a clear indication that Lei Jun is going to start immersive car manufacturing, all in car manufacturing, such personnel changes, showing Lei Jun and Xiaomi's high commitment and expectations for the automotive business.
Decentralization of mobile phone business, Lei Jun immersive car manufacturing
are you ok？”；Diao is not diao, it is simply diao exploded"; "Friends are**, of course, Xiaomi is ** first" These old rotten stalks were left by Lei Jun at the Xiaomi mobile phone press conference, but in the next Xiaomi 14ultra press conference, Lei Jun's chance of creating classic quotations is 0.
As the founder of Xiaomi mobile phones, Lei Jun rarely leaves the stage of Xiaomi mobile phone press conferences, and this time he temporarily left or even delegated power to the mobile phone business. According to Lei Jun's post, Lu Weibing took on the important task of presenting at the Xiaomi mobile phone conference to ensure Xiaomi's continued leadership in the field of mobile devices. Wang Teng has been appointed as the new general manager of the Redmi brand, a change that symbolizes the transfer of power and business succession of the Xiaomi team.
According to public information, Lu Weibing joined Xiaomi Group in 2019, first in charge of the Redmi brand, and later Lu Weibing served as Vice President of Xiaomi Group, President of the International Department, President of China, and General Manager of the Redmi brand. In 2022, Lu Weibing became the president of Xiaomi Group, and he is also on the list of Xiaomi Auto's core team. Wang Teng previously served as Redmi's product director, Redmi brand spokesperson, and general manager of Redmi's marketing department, and was also responsible for marketing sales in Henan.
This round of personnel changes obviously means that Lei Jun has "decentralized" Xiaomi's mobile phone business, and it means that in a short period of time, he will no longer make public appearances in Xiaomi's mobile phone release and other links. As for the reason, it is to focus more on the automotive business. From the beginning of the announcement of the car, Lei Jun gambled on his "net worth", and this time it is to reflect this determination again"Rebus", there is one more in the car circle"Reske"And, of course, this is only temporary.
It is worth noting that Canalys, a well-known technology market analysis agency, released a report on the global smartphone market for the whole year of 2023, and Xiaomi's shipments in 2023 will reach 146.4 billion units, ranking first in the world in domestic mobile phones, with a market share of 13%, maintaining its position as the third in the world and the first in the world in domestic mobile phones. This also allows Lei Jun to decentralize the mobile phone business with more confidence and concentrate on building cars.
The hardest job for founders to do? Want to make your SU7 stand out?
After the technical release of Xiaomi Auto, Xiaomi Auto and its first model SU7 have become the top of the automotive circle. Recently, there has been a lot of news about Xiaomi Su7, such as: Beijing, Shanghai, Zhengzhou, Wuhan, Changchun and other places, there are netizens who posted that they saw Xiaomi Su7 test vehicles, and some netizens posted that Xiaomi cars Su7 first crashed**. Previously, there was also information that broke the news that the insurance policy of the top model of Xiaomi SU7 was 36140,000 yuan.
Xiaomi Su7 is carrying out a comprehensive road test nationwide, and we are currently in full swing to make final preparations for the launch of Xiaomi Su7", Lei Jun's sentence illustrates the busy state of Xiaomi cars at this time. According to Lei Jun, he has experienced 150 cars after choosing to build a car, and a series of "results" at Xiaomi's automotive technology conference were not bought. It can almost be judged that after choosing to build a car, Xiaomi or Xiaomi cars have been very busy.
It is not surprising that Lei Jun chose to focus on the time of the Xiaomi Su7 on the market, at the same time, the status of Xiaomi cars in the Xiaomi ecological chain is naturally worthy of Lei Jun's attention to Xiaomi cars, the so-called "with the addition of Xiaomi cars, it represents" the whole ecology of people and cars has been officially closed". But I'm afraid it doesn't stop there.
Xiaomi SU7 is positioned as a pure electric medium and large sedan, but now there are only a handful of hot-selling cars in the domestic new energy vehicle market priced within 20-300,000 yuan, such as Tesla Model 3, BYD Han, and Xiaopeng P7. In a sense, Xiaomi Su7 has entered the current more difficult pure electric car market, and even according to Lei Jun's previous statement, Xiaomi Su7 is not a bargain, and the difficulty of entering the market competition has increased again.
This is not over, although the pure electric car market is difficult, but it does not prevent independent car companies from conquering the city, as of now, including AVATR 12, Galaxy E8, Zhijie S7, Xingtu Star Era ES, Krypton 007 and other vehicles that may become direct competitors of Xiaomi SU7 have been listed, and in the follow-up, there are also new cars (medium and large sedans) including Jiyue 07 and Xiaopeng internal code F57 ......
If before 2023, the manufacture of pure electric medium and large or high-end cars has entered a market with low penetration rate and is not easy to get ahead, then in 2024, on top of this, there will be a "fierce competition".
Lei Jun chose to build an immersive car when he was approaching the launch of Xiaomi Su7, maybe he also wanted to make Xiaomi Su7 famous, right?