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In a major announcement a few days ago, Lei Jun, founder and CEO of Xiaomi Technology, announced that he would temporarily leave Xiaomi's mobile phone business to focus on the R&D and production of Xiaomi cars. This decision heralds that Xiaomi will accelerate the advancement of its automotive business, marking the beginning of Xiaomi's search for greater breakthroughs in new areas.
Lei Jun said that he will devote himself to the research and development of Xiaomi cars to prepare for the full launch of Xiaomi SU7. As the general manager of the Xiaomi brand, Lu Weibing will also serve as the general manager of the Xiaomi brand and will be responsible for the related affairs of Xiaomi's mobile phone business. The launch of the Xiaomi phone will be delivered by Lu Weibing, and the first event will be the highly anticipated Xiaomi 14 Ultra.
Although Lei Jun said goodbye to Xiaomi's mobile phone business for the time being, he promised that he would always pay attention to and maintain his attention and investment in the mobile phone business. He stressed that the mobile phone business has always been Xiaomi's core business and will continue to provide users with high-quality products and services.
It is understood that Xiaomi's first car SU7 will officially enter the SOP stage in mid-to-late February and start mass production. According to the production plan, the production in March is expected to be around 2,000 units, and the ramp-up is expected to be completed in mid-2024, and the production in July will reach more than 10,000 units. This mass production schedule is considered by industry insiders to be a normal level and is in line with the general rules of the automotive industry.
With the acceleration of Xiaomi's automotive business, Lei Jun will lead Xiaomi into a new stage of development. As a world-renowned technology company, Xiaomi's layout and development in the field of smart cars have attracted much attention. In the future, we look forward to seeing more innovations and breakthroughs from Xiaomi in the automotive field.