On February 3, Lei Jun, the founder of Xiaomi mobile phone, announced on social platforms that it was decided that Lu Weibing, president of the group, would concurrently serve as the general manager of the Xiaomi brand, and he would also speak at the Xiaomi mobile phone conference in the future, and Wang Teng would take over as the general manager of the Redmi brand. The reason for this is to focus more on the automotive business.
He also said that the next Xiaomi 14ultra conference will be delivered by Lu Weibing. Lei Jun also said that the mobile phone business has always been Xiaomi's core business, and it will continue to maintain enough energy investment. During the period when Lei Jun took care of car manufacturing and Xiaomi's mobile phone business, Xiaomi's mobile phone business has been under some pressure recently.
According to the IDC report, in the fourth quarter of 2023, China's smartphone market shipped about 73.63 million units, a year-on-year increase of 12%, the first time after 10 consecutive quarters of year-over-year declines**. According to data released by IDC, in the fourth quarter of 2023, the top five domestic smartphone manufacturers are Apple, Honor, vivo, Huawei, and OPPO, but Xiaomi is not in the top five camps in China.
Judging from the data for the whole year of 2023, Xiaomi's mobile phone market share is 132%, down 04 percentage points, shipments decreased by 8 percent year-on-year5%。
Lei Jun's personnel adjustment this time may be to better focus on Xiaomi's future development direction. As Xiaomi's automotive business gradually enters the stage of comprehensive road testing, it is reasonable for Lei Jun to turn more energy to the automotive business. Other Xiaomi executives will continue to lead the company's growth and ensure that it remains on track to maintain its momentum even after Lei Jun's energy shift.
In the future, it remains to be seen how Xiaomi's mobile phone business will hold its position in the highly competitive market, and how Lei Jun's automotive business will develop.