Column title: Sun Xiaoyun.
This year's Spring Festival holiday tourism, in addition to the popular traditional tourist attractions over the years, the characteristic blocks in the city and the surrounding tourist towns have become hot spots for tourism. Most tourist characteristic towns and characteristic blocks have no tickets, and there are some scenery, and you can eat and drink, plus street performances in some places, full of fireworks. People who return to their hometowns for the Spring Festival like to go to these tourist towns and characteristic blocks not far from their homes to stroll, play and eat.
Many catering and commercial service industries in the city are closed during the Spring Festival, and the amount is not large, but the catering and commercial service industries in the tourist characteristic towns and characteristic blocks are open in a crowd. From Harbin's ** Street to Haikou's Qilou Old Street, from Urumqi's Xinjiang International Grand Bazaar to Fuzhou's Three Lanes and Seven Alleys, of course, Beijing's Qianmen Street, and even the food street in Pingxiang City are all crowded with tourists.
New travel photographers and tourists dressed in distinctive costumes abound in characteristic towns and scenic spots. Characteristic clothing travel photography has created a large number of Internet celebrity cities, scenic spots, and small towns. Tourists wearing various national costumes and new Hanfu shuttle through the town and scenic spots, which not only adds new ways to play and new fun, but also adds new mobile landscapes, new channels of publicity for the scenic spots, and increases consumer income. In our research, we found that during the Spring Festival holiday due to climate and other reasons, there are relatively more travel photos in the south.
During the Spring Festival, the tourist sightseeing buses in many scenic spots are running at full capacity. Scenic sightseeing cars have become indispensable, and many tourists choose to take the paid sightseeing buses in scenic spots in order to save time or physical strength.
Local snacks are popular. Changing tastes and tasting special snacks in a foreign land is a demand for tourists, and a great opportunity for the local area to promote local specialties. But there are also some places, no matter where you go, there are Changsha stinky tofu in the town, and the streets are grilled sausages and snail noodles. As for the packaged food of special snacks in various places, due to various reasons, it is still the original old faces, and there are not many new products.
After years of efforts, the number of tourist attractions has increased substantially, free museums and other cultural tourism places have blossomed in an all-round way, and the cultural tourism landscape has spread all over the country. In some tourist destinations, the daily free theatrical performances are long, repertoire and intervals are very short. The fly in the ointment is that in some overcrowded commercial streets, excessive ** has affected the consumer experience, making it difficult for tourism consumers to choose their favorite high-end tourism products. Under the super-large **, most people choose low-priced goods or ready-to-eat food on the spot, and the per capita shopping cost is low.
Through the Spring Festival, we found in some places that the Spring Festival holiday tourism is still in the tourism activities based on tourism, and the tourism consumption is mainly the consumption of tourism activities. Tourism is hot in various places, scenic spots, tourist towns, and tourist characteristic blocks; The line is hot, and the traffic jam is in full swing; The house is hot, but there is no house; Eat hot, wait for a seat; The tour is hot, queue up; However, shopping in most areas is not very popular. Tourism commodities, which account for an important proportion of the tourism economy in developed countries, still have a lot of room for development for the domestic tourism economy that still relies on crowd tactics to drive consumption.
Looking carefully at this year's Spring Festival tourism shopping, it is also found that some characteristics, such as the sales of non-ready-to-eat food that is purchased less in ordinary tourism, have increased during the Spring Festival holiday, but tourists mainly buy local characteristic ready-to-eat food and goods with auspicious meanings, for example, the sales of special ready-to-eat food in many regions account for more than 50% of the total sales of tourism goods. The best-selling dragon shape and other auspicious ornaments in many areas have made the sales of Spring Festival ornaments in some big cities soar. When asking some tourists how they feel about the Spring Festival travel and shopping, the most common answer is: the goods seen in the tour are sold on the Internet, there is nothing new, and there are no distinctive goods.
In the Internet era, convenient online sales have greatly reduced tourists' desire to buy products that are widely sold online when traveling and shopping. And those special new products that can be tasted, touched, and experienced are still very powerful for tourists.
Although the Spring Festival of the Year of the Dragon has passed for most of the time, but the Spring Festival has been there every year, tourists come from time to time, constantly innovate new ways to play tourism, so that tourists have a relaxed and pleasant experience, and at the same time continue to tap the taste, ingredients, functions, craftsmanship and other characteristics of tourism commodities, and constantly update, only in this way can we attract tourists to come to travel, while allowing tourists to happily bring home local characteristic goods, so that shopping consumption can really drive the tourism commodity industry, and then stimulate the tourism economy.
*: China Youth Daily client.