textYin Qianyun
Caught off guard, in 2023, another wave of "Made in China" will come out of the circle.
"Boss Sweet Pet" short drama, 9 pieces of 9 cups of milk tea, self-developed electric vehicle ......Standing in the spotlight on the world stage, a large number of Chinese elements have become popular and have gained fans overseas.
One episode in a few minutes, the overall rhythm is "short and fast", but the plot is constantly reversed. With vivid characterization and exciting plots, Chinese short dramas are constantly attracting the attention of overseas audiences, and they will quickly drift across the ocean in 2023.
Behind these skits stands a Chinese company. In August 2022, Crazy Maple Studio, a subsidiary of Chinese**, a domestic digital publishing company, launched a short drama app called Reelshort for overseas markets. With the popularity of short dramas, its ** volume once surpassed TikTok this year and rushed to the first place in the entertainment list of iOS stores in the United States.
The increasing maturity of the overseas online literature ecology has also increased the demand for "social co-reading". The innate "network sense" of online texts is in line with the social habits of young people, making overseas readers more willing to express, and also making social networking around content but not limited to content more frequent, and continuously enhancing cultural exchanges between China and foreign countries in the process.
*: China Literature Group WeChat***
According to"2023 Report on the Trend of Chinese Online Literature Going Overseas".According to the data, as of October 2023, the cumulative number of visitors to China Literature's overseas portal WebNovel has exceeded 2200 million, with an average daily reading time of more than 1In 5 hours, the maximum number of comments in a single day exceeded 150,000, including the exchange of works, as well as discussions on cities, cuisines and cultures of various countries.
Domestic games have also been refreshing for overseas players, and their share of overseas markets has continued to grow. At the 2023 TGA ceremony, known as the Oscars of the game industry, not only did a number of Chinese companies appear, but Chinese game developer miHoYo's new work "Honkai: Star Dome Railway" also won the "Best Mobile Game of 2023" award. In addition to the TGA, the game also won Google Play's Game of the Year and Apple's iPhone Game of the Year.
In addition to the popularity of the content field, the familiar lifestyle of Chinese has gradually entered the life circle of "crooked nuts".
For example, online shopping. The epidemic in the past few years has accelerated the online process of various industries around the world, and Chinese e-commerce companies are also aiming at opportunities to actively integrate into the global market. Among them, the most representative are Temu under Pinduoduo, TikTok Shop under ByteDance, AliExpress under Alibaba, and Shein, a unicorn company, which is known as the "Four Little Dragons of China's e-commerce".
Third-party data organization dataAI data shows that in November, there are three Chinese companies in the top five in the iOS global shopping app penetration ranking, namely SHEIN, Temu and AliExpress, second only to Amazon.
SHEIN, which focuses on the field of fast fashion, is known as the "Chinese version of Zara", focusing on "ultra-low prices" and "many styles", which has won the hearts of young people, and has appeared in the list of "Top 10 Fastest Growing Brands in the United States" released by Morning Consult, a well-known consulting company in the United States, and is also the only Chinese brand on the list, along with many internationally renowned brands such as ChatGPT, Facebook, and Coca-Cola.
In addition, the new tea drink, which is popular among young Chinese people, is also popular in overseas markets.
Since 2023, many new tea brands have accelerated the pace of going abroad. Heytea stores in the United Kingdom, Australia, Canada and the United States have opened one after another, Tianlala has opened six stores in Jakarta, Indonesia, Cha Baidao's first overseas store has landed in Seoul, South Korea, Nai Xue's tea has opened a branch in Thailand, and brands such as Bawang Tea Ji and Mixue Bingcheng have entered the overseas market earlier.
Honey Snow Ice City Sydney store. **Honey Snow Ice City - Sydney social account.
In February 2023, Mixue Bingcheng opened its store in Oceania for the first time, the store is located in the CBD district of Sydney, and there was a long queue on the day of the soft opening, with a turnover of more than 24,000 yuan on the first day.
Under the new wave of going overseas in full swing, more Chinese brands are constantly strengthening their presence on the international stage and striving to complete the jump.
In recent years, China's overseas hot-selling products have also quietly changed. In the past, a large number of exports of clothing, furniture, home appliances and other "old three" are now replaced by new energy, energy storage, electric vehicles and other emerging industries represented by the "new three".
According to the data of the General Administration of Customs, in the first 11 months of 2023, the "new three" (electric manned vehicles, lithium batteries, and solar cells) were exported 9,777300 million yuan, a year-on-year increase of 331%。
Foreign trade is an important window to observe the economy, and the changes in the structure of China's export products are a vivid portrayal of the quality and upgrading of China's foreign trade.
Taking new energy vehicles as an example, data from the China Association shows that from January to November 2023, China's automobile exports will be 44120,000 units, a year-on-year increase of 584%。Among them, the cumulative export of new energy vehicles is 10910,000 units, a year-on-year increase of 835%。China's new energy vehicles are speeding out of the country, providing consumers in overseas markets such as Europe and the United States with more diversified choices.
At the Munich Motor Show (IAA Mobility) in September last year, about 50 Chinese exhibitors, including BYD, Xpeng, AVATR and Leap, also attracted much attention from Chinese car companies, and their booths attracted a large number of visitors. So much so that foreign media even exclaimed that "it's now become the China show".
Just last month, China's new energy vehicle giant BYD announced that it would build its first new energy vehicle production base in the Hungarian city of Szeged, which is expected to create thousands of local jobs.
At the same time, China's "new infrastructure" is going abroad. High-speed rail has become the star product of "going to sea" made in China in 2023.
In 2023, the Jakarta-Bandung high-speed railway will be officially put into operation. This road connects Jakarta, the capital of Indonesia, with the tourist city of Bandung, with a total length of 142The 3-kilometer railway is the first high-speed railway in Southeast Asia, and it also realizes the first order of China's high-speed rail trains exported abroad. After the opening of the road, the travel time between Jakarta and Bandung has been reduced from more than three hours to more than 40 minutes.
*Zhang Xiaotao, Dean of the School of International Economics and ** of the University of Finance and Economics, believes that the successful "going out" of a group of Chinese manufacturing represented by high-speed rail is a strong proof of China's experience, Chinese wisdom and Chinese model to serve the development of the world economy.
Cultural resonance, product innovation, and technological breakthroughs are the main reasons for the popularity of these "Chinese goods". But what is reflected behind this is China's deep integration into the world, and the world's increasing ability to understand and accept the "story" that China tells in its own way.
From: The country is a through train.
Editor: Gao Yanjiao.
Editor-in-charge: Wei Xi.