On the ** Street of Harbin, Heilongjiang, tourists wearing thick clothes to taste ice cream in cold weather have become a winter scene in Harbin. Photo by China News Service Zhao Yuhang.
textHua Zhuoma
After setting a series of historical records in terms of tourism revenue and the number of tourists on New Year's Day, Harbin's New Year's tourism popularity is still unabated. With this as a starting point, the craze is spreading across the country.
At the beginning of the new year, under the drainage of the "top stream" of "Erbin", all localities began to engage in fancy "co-branding", feeding each other, reciprocating peach and plum, and sweet pets were full. As a result, the Spring Festival has not yet arrived, and people's enthusiasm for tourism has been ignited again.
People dressed as Oroqen took reindeer to "walk out of the Great Khing'an Mountains" tour; Over Hagia Sophia, a drone was used to pull up a "full moon" to create a "dream north" scenery; Frozen pears are cut into pieces and plated, and even carved into the shape of roses to make tea, just to "cater" to the eating habits of "southern small potatoes"; I am afraid that the feet of the "little potatoes in the south" will slip and lay carpets on the ** street......Harbin, which was promoted to the "top stream" at the end of 2023, can be said to have given full play to the fancy "pet" tourists after "going out of the circle", and even made the locals call it "familiar and strange".
He Jing, Secretary of the Party Leadership Group and Director of the Heilongjiang Provincial Department of Culture and TourismIn an interview with **, he said that tourists are not satisfied with what they are not satisfied with in the comment area, and we will take what they need.
This fancy way of "spoiling" tourists has successfully driven local tourism. According to the big data provided by the Harbin Municipal Bureau of Culture, Radio, Television and Tourism, as of the third day of the New Year's Day holiday, Harbin has received a total of 304 tourists790,000 person-times, achieving a total tourism income of 591.4 billion yuan, all of which reached historical peaks. According to the "Northeast B&B Insight Report" released by Little Pig B&B on January 8, during the New Year's Day, the number of orders for Harbin B&B skyrocketed by 748% compared with the same period last year.
On December 22, in Harbin, Heilongjiang, the 36th Harbin Sun Island Snow Expo ushered in the first batch of tourists this winter. Photo by Yu Kun by China News Service.
After New Year's Day, with the advent of the winter vacation, "small characters" tourists from all over the country have "gone north" to study, adding a touch of dazzling color to Harbin.
Recently, 11 children from Guangxi went to Harbin and other places to study, because they were dressed in a uniform orange coat, cute and cute, and were named "small sugar oranges" by netizens. Their live broadcasts of research in various places attracted netizens to watch. According to incomplete statistics, tens of millions of netizens broadcast live on the Internet every day, among which the fans of the personal account of the teacher led by "Sugar Orange" quickly increased from hundreds to nearly 60,000, with nearly one million likes.
Subsequently, small tourists from all over the world, such as Yunnan's "Little Fungus Master", Henan's "Xiaoyumi", and Guizhou's "Little Folded Ear Root", gathered in Harbin, and Harbin became an "Ice and Snow Kindergarten".
The "small character generation" tourists go north to study, but also let a number of specialties from all over the country into everyone's field of vision, driving the "south to north" of local specialties.
On January 8th, in order to repay the "Northeast Old Railway" for the "small sugar orange", the "love return gift" convoy loaded with sugar orange and Wuming wo orange organized by Nanning City, Guangxi Province arrived in Harbin.
At the same time, 100,000 boxes of cranberries from Fuyuan City, Heilongjiang Province were also sent to Nanning City, Guangxi, and after arriving in Nanning, the Guangxi Commerce Department will distribute them to citizens free of charge.
The "two-way travel" of southern oranges and northern berries has also driven the "south-to-north" of local specialties.
According to the Department of Commerce of Guangxi Zhuang Autonomous Region, in the ongoing 2024 Guangxi New Year Festival, the organizer will add a special area for "Black Soil Excellent Products" Northeast Specialties, carry out New Year's goods theme exhibitions, release food maps, and hold activities such as the "New Year Promotion Season" of famous stores, famous dishes, and famous teachers and the "three" of old iron products in Northeast China.
At the same time, Guangxi and Heilongjiang recommend each other's famous and high-quality products and buyer lists, link up with large-scale supermarkets, catering enterprises, and food bases, and carry out mutual procurement and mutual sales activities such as Gui brand, time-honored brand, and black soil quality products, so as to promote the warmth of "Bagui Excellent Products" and "Black Soil Excellent Products" out of the circle.
Following the return of Guangxi cranberries to Harbin, 10,000 matsutake biscuits and 10,000 boxes of flower cakes from Yunnan, Guilin grapefruit, Guizhou special folded ear root and artichoke, Sichuan caviar, foie gras, truffles, etc. were also sent to Harbin.
*:Internet. Under the upsurge of gifts that the whole network has paid attention to, Yunnan matsutake mushrooms, Sichuan caviar and other local specialties have also come into everyone's attention. Many local netizens exclaimed: "I have lived in Yunnan for 30 years, and I have never heard of what matsutake biscuits are." "When did Sichuan produce caviar?" For the first time in years! Chuanchuan, you make me feel strange. Many netizens have also begun to place orders for local specialties.
The tourism boom brought by Harbin, the "new top stream", has also made cultural tourism around the country begin to "rub traffic", shouting in the live broadcast room, launching the "cultural tourism gift package", and welcoming the soaring tourism enthusiasm of tourists.
After "Little Sugar Orange" attracted a lot of attention in the live broadcast room, cultural tourism from all over the country shouted to invite them to study: On January 4, the director of the Shenyang Bureau of Culture and Tourism shouted "Little Sugar Orange" and went to take a break when passing by Shenyang. On January 5, the Heilongjiang Department of Culture and Tourism shouted, hoping to stay for a few more days. The Xinjiang Department of Culture and Tourism also issued an invitation, hoping that the "small sugar orange" would pass. Netizens ridiculed that if they continue to be spoiled like this, there is no time for "Little Sugar Orange" to go home.
On the 6th, the official Weibo of the Zhejiang Provincial Department of Culture and Tourism@浙江文旅Linking Shanghai, Jiangsu, and Anhui to jointly launch an online activity with the topic of "Yangtze River Delta Free Shipping Area Application for Battle", while thanking the Northeast Lao Tie for his love for the "small potatoes in the south", he bluntly shouted to welcome northern tourists to travel to the south, and also provided a special customized "cultural tourism gift package".
*: Official Weibo of Zhejiang Provincial Department of Culture and Tourism.
Various localities have also recently launched "cultural tourism gift packages". It is understood that before the end of March 2024, Aba, Ganzi, Liangshan and Panzhihua in Sichuan will implement the preferential policy of "buy one get one free" for tickets for state-owned 4A-level and above tourist attractions and free tickets for state-owned tourist attractions below 4A-level.
The Guizhou Department of Culture and Tourism announced that before February 29, 2024, tourists can enjoy the preferential policy of "one more, two reductions and three exemptions", 313 scenic spots above 3A level will implement the "one ticket and three days use system", and college, middle and primary school students across the country will enjoy free tickets for some state-owned A-level scenic spots during the winter vacation.
According to the "Dunhuang Release", during the Spring Festival holiday and Lantern Festival in 2024, the crescent moon spring of Mingsha Mountain, the ruins of Yumen Pass, and the Dunhuang Yadan Global Geopark will be open to all tourists for free.
After the "cultural tourism gift package" in various places appeared on the hot search list, many netizens said that "it came in time" and "it was very attractive".
Dai Bin, President of China Tourism AcademyThe article pointed out that after three years of deep depression, the domestic tourism market will recover rapidly in 2023, the inbound and outbound tourism market will achieve expected growth, the tourism chain has been steadily repaired, and consumer expectations and entrepreneurs' confidence have risen steadily. With the "Super ** Week" of the Spring Festival holiday in the Year of the Dragon, domestic tourism and national leisure in 2024 will enter a new stage of prosperity and development, and the recovery process of the inbound and outbound tourism market will be further accelerated.
From: The country is a through train.
Editor: Gao Yanjiao.
Editor-in-charge: Wei Xi.