On the fourth day of the first lunar month, the Spring Festival holiday of the Year of the Dragon entered the fourth day, and all parts of the country ushered in the peak of travel.
Take a fashion photo shoot for grandma.
Recently, in Nanning, Guangxi, the blogger "A Jing Zi" received a special request during the Spring Festival, a child gave her spicy strips, and asked her to record the most beautiful appearance of her grandmother.
Blogger grandma before the explosion. Henan**.
Although Grandma was initially a little resistant due to her wrinkled face, with the encouragement of her friends, she eventually accepted the invitation. "A Jing Zi" captured the wonderful moment when the white-haired grandmother turned into a fashion blogger with the camera, and left a precious photo memorial for her.
Blogger grandma after the explosion. Henan**.
Ah Jing Zi said with emotion, at this moment, she found that the wrinkles on her grandmother's face also looked extraordinarily beautiful. Netizens have commented that the beauty of this grandmother is really amazing, and the beauty hidden in the gray hair and wrinkles is so advanced.
"Village coffee" New Year's sales soared by 230%.
A few years ago, in Dingxi Township, Jing County, Anhui Province, a coffee shop converted from a cowshed was pasted with window grilles for the Year of the Dragon, and the store was full of customers, and takeaway orders rang non-stop. Ms. Zhao, the owner of the shop, said with a smile that the booming business stemmed from the fact that young people who returned to the village early for the New Year could not let go of a "life-sustaining" coffee. To this end, the owner has specially developed a variety of specialty coffees, so that everyone can spend the New Year with peace of mind without thinking about anything.
"Village coffee" is popular among young people during the Chinese New Year. White Deer**.
I didn't go home for a year, and I found that there were 2 coffee shops and four or five bubble tea shops in the town, so I don't have to worry about afternoon tea during the Chinese New Year. Liu Xiaoxiao, who returned to the suburbs of Yangzhou in Jiangsu Province from Shenzhen, said that his hometown is in a small town in the suburbs, and in previous years, he had to go to Yangzhou City to drink coffee and milk tea, but now he can buy it in 10 minutes' walk.
Village Coffee". Network diagram.
As the Chinese New Year approaches, the business of coffee shops and bubble tea shops like these in counties, towns and villages has skyrocketed. According to data from a takeaway platform, when the New Year is approaching, the sales of "village coffee" have soared by 230%, and the "village coffee" brought by young people who have returned to their hometowns has become a "new type of New Year's goods".
The village evening "picks the beam."
In mid-January 2024, Zhao Caiyu, the chief planner of the 10th "Village Evening" in Gangbei Village, Jinggongqiao Town, Fuliang County, Jiangxi Province, and a member of the village committee, issued a volunteer recruitment announcement in the "2024 Spring Festival Gala Preparation Group". "Secretary Zhao, I can be responsible for signing in and providing props! 24-year-old Wu Jiankun replied as soon as possible, expressing his willingness to participate in the preparations for the "Village Evening".
In his memory, the "hard dish" of "village evening" is always indispensable in the strong New Year's flavor. Over the years, Wu Jiankun, who has wandered in a "foreign country", has been looking for an opportunity, hoping to give full play to his expertise to do something for his hometown.
And Wang Cong, who started a business in Hangzhou, assisted in the liaison work of the "Village Evening". Unlike Wu Jiankun's behind-the-scenes preparations, Wang Cong is mainly responsible for the planning in front of the stage.
I hope to improve the 'village evening' in Gangbei from the perspective of diversification and informatization. Wang Cong said that this year he plans to put the same "robot dog" of the Hangzhou Asian Games on the stage of the "Village Evening", "I believe that with the blessing of the company's technology, we will be able to provide the villagers with a sense of science and technology of high-quality programs." ”
According to reports, in Gangbei Village, there are still many young people like Wu Jiankun and Wang Cong. In the "2024 Spring Festival Gala Preparatory Group", more than half of the 58 staff members are young people who have been starting businesses and developing outside all year round.
Zhao Caiyu said that in recent years, more and more young people have begun to take the initiative to contact her, wanting to contribute to the "village evening", "In the future, I will slowly let go and let the young people in the village take the lead." ”
In-depth tour of the homecoming".
For most migrant workers who live abroad all year round, their hometown is "the most familiar and unfamiliar destination". However, it is worth noting that during the Spring Festival this year, a group of young people who have been away all the year round no longer travel together, but choose to follow the online strategy to re-acquaint themselves with their hometown.
"Homecoming Tour" brings prosperity to urban consumption, and resident netizens are vying to write strategies for returnees. Yangcheng faction
If you don't want to go to a popular tourist destination, you can walk around your hometown with your family, so it's called 'Spring Walk'. Lu Min, a Shantou native who works in Shanghai, believes that for herself who has been away from home for many years, the charm of "Spring Walk" lies in rediscovering her hometown. In her eyes, "Spring Walk" can be divided into two parts, one is to find the hometown in her memory, and the other is to get to know the fast-growing but unfamiliar hometown. "For example, when I think of those childhood snack bars that drool, I don't even know if they are open or not, and I can't find a specific location. Lu Min introduced that Dianping's notes and strategies, local recommendation lists, store online pages and other content allowed her to take advantage of the holiday to rediscover these memories of her hometown life scenes.
As "in-depth travel to the hometown" has become a travel trend during the Spring Festival, netizens who are resident in the local area have become "hometown guides" and are vying to share travel strategies on the platform. According to data from Meituan and Dianping, on the eve of the Spring Festival, the number of views of eating, drinking and playing notes in cities and towns across the country increased by 300% month-on-month, and the number of new notes increased by more than 120%; As a result, many small and medium-sized cities have also ushered in a "good start" for local consumption, with a three-day month-on-month increase of more than 200%.
Upstream news is synthesized from Yangcheng faction, Henan **, China Youth Daily, China Industry Network, etc.