Zibo** Zibo Evening News Expo News.
Reporter Zhou Jiannan.
Balloons, iron flowers, talk shows, movies, travel, ......The last day of the year, New Year's Eve, has become an important consumption node. As young consumers increasingly pursue a sense of New Year's Eve rituals, businesses have launched various atmospheric New Year's Eve activities. The reporter learned that the city's major shopping malls have launched New Year's Eve activities, attracting many consumers.
At 8:30 p.m. on December 31, the front of Zibo Intime City Plaza was crowded with citizens who came to play iron flowers. "It's the first time I've seen a live fireshow, it's like setting off fireworks. Today is the last day of 2023, and it is also very ceremonial to come and see an iron flower show. Mr. Cui, a citizen, told reporters that with the bright iron flowers, brilliant lights and dragon dance performances, the atmosphere of the New Year's Eve reached its peak.
Haidailou Zhongshuge held a wish balloon release event on Chinese New Year's Eve. Zibo R&F Wanda Plaza held a New Year's Eve ** chorus, Happy New Year!In Zibo Vientiane Plaza, with the countdown of the outdoor large screen, the citizens present cheered and welcomed the arrival of 2024 together. "We came at noon, participated in the snowball fight in the mall, I haven't seen so many people for a long time, there are dozens of tables of hot pot at noon, although the queue is very distressing, but have a lot of fun. Citizen Qi Yuanxiang said.
New Year's Eve consumption belongs to the night economy, and the diversified development of night economy consumption scenarios shows strong vitality and injects vitality into urban development.
Short-term "migratory bird-style" tourism has also become one of the favorite ways for young people to spend New Year's Eve. According to relevant data, the main groups of people traveling during the New Year's Day holiday in 2024 are "post-00s", "post-90s" and "post-80s", accounting for % and 23% respectively. The "post-00s" and "special forces" have risen as a new force in the tourism circle, and they have carried the main banner of the New Year's Day holiday crowd on a par with the "post-90s".
Two weeks ago, I decided to go on a New Year's Eve trip, and I went to Chengdu from different cities with a few friends to celebrate the New Year's Eve in Chengdu together. Sun Yingying, who works in a state-owned enterprise in our city, told reporters that she and her friends had planned to travel together for New Year's Eve half a month ago.
According to the 2024 New Year's Day and New Year's Eve tourism data released by a number of travel platforms, the overall domestic travel orders during the New Year's Day holiday increased by more than 3 times year-on-year, hotel orders increased by more than 5 times year-on-year, and air tickets increased by 205%. Among them, the search popularity of domestic air tickets on Ctrip's platform increased by 26% compared with the same period in 2019, and the search popularity of domestic hotels increased by 170% compared with 2019.
The reporter visited and found that New Year's Day is the first consumption period, in addition to catering and tourism, new consumption methods such as talk shows and concerts are also emerging.
Our company is mostly young people, and we have been working hard for a year, and we will bring them to watch a talk show on New Year's Eve, and the on-site interaction is very interesting, leaving all the troubles in 2023 and welcoming 2024 happily. "Mr. Zhong, a citizen, is the person in charge of a photography studio in our city, and for the last team building in 2023, he led his employees to a talk show studio in Zibo Wuyue Square to celebrate the New Year in this way that young people like.
For New Year's Eve, half of the young people choose to "practice it", and half of the young people are "spiritual healing". New Year's Day in 2024 is more like a long-lost reunion with fireworks, learning to reward yourself, learning to "play", and learning to find happiness.