The Spring Festival, as the pinnacle of the Chinese film market, once again refreshed the box office record with an unusually hot trend this year, and the result of breaking 8 billion is eye-catching. However, the story behind the box office is not perfect, and the Spring Festival file in 2024 has left three major regrets, which need to be pondered and solved by the filmmakers.
1. Topic movies are overheated
Since Chen Sicheng predicted at the Beijing Film Festival forum that "in the future, two kinds of films will shine in the theater market, one is a blockbuster with a high industrial level, and the other is a topic movie with strong social attributes", topic movies have become the darlings of the market. A series of films such as "Hot and Hot" not only did a good job at the box office, but also caused an uproar on social networks. However, the over-reliance on the topical film model has led to the convergence of film creation, which has affected the diversity and depth of the Chinese film market.
The popularity of topical movies makes it easy for film and television practitioners to only focus on the surface hot spots, while ignoring the mining and innovation of the core. The value of a movie should not only be quantified as traffic, but also need depth of thought and emotional resonance. Therefore, filmmakers need to pay more attention to the quality of creation and explore diverse themes and expressions, so as to truly expand the pattern of the Chinese film market and let the audience get more ideological inspiration and emotional touch in the process of watching the movie.
Second, it is difficult for word-of-mouth movies to break through
Among the films in the Spring Festival file, "Article 20" is regarded as a dark horse, attracting the audience's attention with its high-quality production and profound themes. However, the film did not perform well at the box office, exposing the dilemma that word-of-mouth films are difficult to break through in the current market.
Word-of-mouth movies are often difficult to gain an advantage in the commercial market because of their profound themes or strong ideology. Audiences are more inclined to choose light-hearted pastimes than light-hearted comedies or hot topics, which makes many excellent word-of-mouth movies perform mediocre at the box office. However, this does not mean that the value of word-of-mouth films is lower than that of other types of films, but it needs more attention and promotion, so that more audiences have the opportunity to access these in-depth and high-quality works.
Filmmakers need to pay more attention to the quality and depth of the film, and constantly improve the artistic level and cultural connotation of the film, so that it can not only be competitive in the commercial market, but also convey more positive energy and lead the audience's aesthetic pursuit.
Third, changing gears has become the trend
This year's Spring Festival file, the phenomenon of file change occurs frequently, and many films have withdrawn from the stage of the Spring Festival file in the early stage and chose to be released on other schedules. High-quality films such as "Mr. Red Carpet" and "Let's Shake the Sun Together" have chosen to change their files because of the mismatch with the Spring Festival file, which also exposes the lack of matching between the film and the schedule.
Although the file change can avoid fierce competition, it will also have a certain degree of impact on the film's reputation and box office. The audience is accustomed to the hot atmosphere of the Spring Festival stalls, and their expectations for other schedules may not be as high as those of the Spring Festival stalls. Therefore, although the rescheduling is a strategy to deal with the market, it also needs to be treated with caution to avoid negative impact on the film.
In this regard, filmmakers need to choose the schedule more carefully, and formulate a suitable release plan based on the characteristics of the film and market demand. At the same time, it is also necessary to strengthen the research and analysis of schedule selection, and do market research in advance to ensure that the film can be recognized to the greatest extent at the right time and occasion.
Conclusion
Although the Spring Festival stalls were gratifying at the box office, they also left some regrets and reflections. Filmmakers need to deeply analyze the changes in the market and the needs of the audience, continuously improve the quality and depth of the film, and seek innovation and breakthroughs, so as to stand out in the fierce competition and inject new vitality and impetus into the development of Chinese films. It is believed that in the future film market, Chinese films will usher in more brilliant development prospects and show more colorful cultural and artistic charm.
2024 Spring Festival stalls