Living room entertainment has become one of the indispensable elements in the family now, and the emerging equipment projector has also become the favor of many people. However, in the past 2023, the projector market can be said to have changed more than before, and it has become more and more polarized. However, in addition to the gradual expansion of the low-price market, the high-end market has also begun to find a clearer development direction, and the situation is still relatively optimistic with the recognition of more users.
1.The high-end model focuses on 4K laser, ALPD50 or the best choice.
According to data from Lotu Technology (RUNTO), as new formats and new hotspots continue to emerge, the total retail sales of China's smart projection market in the first three quarters of 2023 increased by 6% year-on-year8%。Compared with the same period last year,4000More than the high-end new projectors have increased significantly,It is the layout that mainly revolves around4K and laser。
In terms of laser projection, the development of the past year has brought the laser to a new stage of mixed light source. Industry giants XGIMI and dangbei,Both have made solutions based mainly on laser and LED mixing。 This is also dangbeiX5 UltraAlpd5.0 super panchromatic laser is the most eye-catching.
This emerging technology that integrates six kinds of light sources,Exclusively developed by Guangfeng Technology and first released on the new machine of dangbei last year。 At the same time, it is the first and only official application at present, and its value is self-evident. This light source uses a laser as a substrate to mix LEDs, which raises the brightness to a higher level again, and also has better color performance than other lasers.
According to the data ranking of the Swiss evaluation room, it is equipped with ALPD5 at the color temperature of D650DangbeiX5 Ultra also achieveδe to reach an astonishing 111, far beyond the level of many mainstream projectors on the market. and alpd50 laser can also be 110% bt. largerThe ultra-wide color gamut of 2020 truly gives users an original picture.
in addition, many users will be concerned aboutANSIcontrast aspect,Dangbei has also achieved the best among the current 10,000 yuan models。 Therefore, when playing console games or Hollywood visual effects blockbusters, you can still maintain a relatively clear picture. And due to the advantage of better light resistance of the light source itself, it is not difficult to distinguish the details of the dark field during the day and under the effect of turning on the lights during the experience.
In summary, ALPD50This new light source has officially entered the consumer market in the past year, and it has indeed further accelerated the optimization and segmentation and experience improvement in the field of high-end projectors. Since there is no more subversive new light source, it is still a projection with absolute advantages, and I hope that there will be more applications in the future.
2.The LCD market is expanding, and consumers are recognizing LCD entry products.
According to the data of the past two years, new products account for more than 80% of the ** segment below 2000 yuan, of which 49% of entry-level new products below 500 yuan. It further proves that the downward movement of the overall price end has been a general trend, and the localization of LCD display technology routes at this price point and the increase of new brands have directly led to the growth of its overall form.
From the projector brands that have grown rapidly in the past year, Haqu and Xiaomi are undoubtedly the leaders in LCD. In the next year, LCD will also enter the 4K market, which is expected to hit the ultra-high image quality below 4000 yuan. In addition, more affordable models with high-value designs may have a greater impact on the market, and more new products will also be prioritized into users' purchase choices.
Looking forward to 2024, there may be some huge turning points in the crowd demand for domestic projectors. From the user's point of view, consumers' desire for a higher quality-to-price ratio will be further enhanced, and even affordable models will have to solve the effect in more scenarios. And with alpd50High-end flagships, including brand dangbei,It is necessary to further develop new products,Provide users with a more comprehensive ecological perception and hardware experience in the future。