"(Golden Dragon Dongsheng's) sales model is not exactly direct sales, nor is it completely distribution, maybe neither, we are creating an 'aggregate' ecology. ”
On December 24, 2023, Xiamen Jinlong United *** hereinafter referred to as "Xiamen Jinlong") released a new new energy heavy truck brand Jinlong Dongsheng.
After the press conference, the senior management of Xiamen Jinlong was interviewed by Fangde.com, and the above interpretation of the sales model of Jinlong Dongsheng.
This means that as the first new energy heavy truck brand focusing on trunk logistics in China, King Long Dongsheng wants to achieve not only products, but also a new ecology for the operation of the entire new energy heavy truck.
At the press conference, Xiamen Jinlong and Hunan Super Capacity Technology Co., Ltd. jointly released new energy heavy truck products and trunk logistics smart transportation solutions.
Super capacity will undertake the product operation and ecological planning of the transportation capacity platform of King Long Dongsheng in the future.
How to build an ecosystem? Can Golden Dragon + super capacity reshape the new future of the new energy heavy truck industry?
Fangde.com interviewed Cao Erhu, chairman and founder of Super Capacity, to interpret the new energy heavy truck ecological construction ideas of King Long Dongsheng and Super Capacity.
Let each party do what they do best
I always believe that in our so-called industrial chain cooperation, everyone must do what they are best at, or what is most suitable for themselves. Cao Erhu opened the chapter in the name of this interpretation of the basis of cooperation between Super Capacity and Jinlong Dongsheng.
How do you get each party to do what they do best?
Cao Erhu gave his own understanding.
Cao Erhu, founder and chairman of Hunan Super Capacity Technology.
First of all, in terms of asset holding, the asset holding method of traditional fuel vehicles is decentralized, and most of them are held by drivers and leaders.
However, in the era of new energy heavy trucks, "the way of asset holding will be very different from that of traditional fuel vehicles, and most of the assets will be held by organizations, scales, and institutions, and the individual holdings exist but account for a low proportion." Cao Erhu emphasized.
To this end, Super Capacity has innovatively introduced a third party as an asset partner in ecological construction, which will directly hold heavy assets such as new energy heavy truck products, battery swap stations, and batteries.
The super capacity focuses on "light assets and heavy operation" to create a direct "capacity transaction and delivery platform".
According to Cao Erhu, what super capacity provides is to help customers (trunk logistics) solve a package, core, and direct capacity transaction delivery.
In terms of specific implementation, customers only need to determine the starting point and destination, the average annual volume, and sign a one-year, or even five-year contract order, to be a "hands-off shopkeeper".
There is no need to dock a driver, and there is no need to choose a vehicle.
This is the biggest difference between us and other traditional trunk logistics platforms, their core business is to solve the supply and demand matching between cargo owners and drivers, or demand side and carrier, which is a matching trading platform, but we are a direct capacity trading and delivery platform. ”
At the same time, under the operation mode of super capacity, the three things that traditional drivers need to do to buy a car and hold assets, find a source of goods, and drive have been greatly simplified.
Under the super capacity solution, the driver only needs to do one thing, which is to drive. Of course, if the driver is willing to hold the asset, he can enjoy the asset income; If the driver doesn't want to hold, just rent it. ”
Asset holders are responsible for asset investment, logistics companies are responsible for providing services, drivers are responsible for driving, and super capacity is responsible for connecting the entire operation ecosystem.
This is the basic plan for the entire ecological operation of super capacity.
The core problem is how to integrate the ecological partners of the industrial chain into the ecosystem jointly built by King Long and Super Capacity?
Make better profits for each party
We will make it a win-win situation for our entire ecosystem, where everyone can meet their goals and expectations. And this win-win situation is based on the fact that we and Jinlong have achieved it on the basis of technological innovation, product innovation and model innovation, rather than through subsidies and other means. Cao Erhu gave the answer of super capacity.
For asset holders, Super Capacity is committed to achieving sustainable asset development from three perspectives: asset security, asset capital preservation, and asset efficiency.
At present, there are few choices in the market for new energy solutions in trunk logistics scenarios, and we can directly provide users with a complete closed-loop ecosystem, in which we can ensure that customers get a 10% reduction in comprehensive capacity costs. ”
This solves the question of why the asset holder chose to cooperate with Super Capacity and King Long - "With our car, this stage is the best way to help customers save money." ”
According to Cao Erhu, with the support of super capacity and Jinlong Dongsheng's new energy heavy truck products and trunk logistics intelligent transportation solutions, the cost of trunk capacity can be reduced by 10%, the energy consumption of a single kilometer of the vehicle can be reduced by 30-40%, the comprehensive cost of a single kilometer will be reduced by 10-20%, and the profit of customers will be increased by 100%!
For drivers, after solving the problems of difficult for drivers to find goods and high threshold for asset holding, "super capacity can also increase the average income of the driver group by about 20%-50%." ”
In order to achieve the above series of ecological operations and a win-win situation, the cooperation between Super Capacity and King Long is a sufficient and necessary condition.
Super capacity and Golden Dragon go both ways
We have a high degree of complementarity, King Long has 35 years of commercial vehicles and more than 20 years of new energy industry accumulation, and we have more than 10 years of experience in the trunk logistics market, resources ......Super capacity and King Long have the same confidence, determination and patience in the trunk logistics new energy track. Cao Erhu believes that in order to go further, the strategic cooperation and ecological co-construction of Golden Dragon and Super Capacity are the cornerstones.
At the same time, at this point in time, it is unanimously considered by Super Capacity and King Long to be the preparation year for trunk new energy heavy trucks, and 2024 will be the first year of the outbreak.
On the basis of such a favorable time, place and people, the cooperation between Super Capacity and King Long "truly achieves the use of new energy heavy trucks in the trunk logistics scenario, with higher efficiency and lower comprehensive cost." ”
It is understood that while Super Capacity and King Long jointly developed the first product, they also actively promoted the opening of the whole scene ecology, and strived to build a "global battery swap Shinkansen 'dream team'".
Cao Erhu also revealed that while focusing on trunk line scenarios, Super Capacity and King Long will also accelerate the implementation of closed low-speed scenarios, relying on "smart new energy solutions" to reduce costs and increase efficiency, and provide better choices for more scenarios.
Based on technology, product and ecological innovation, King Long has cooperated with Super Capacity to create the first "smart new energy solution" in China that can be implemented, reduce costs and increase efficiency.
Can this plan finally become the "futuristic" way for trunk new energy heavy trucks to break the game?
Fangde will also continue to pay attention.