Jia Ling's movie "Hot and Hot" has exceeded 3 billion at the box office, and only two movies exceed the total box office of all the movies made by Feng Xiaogang. If it is an accident that a movie "Hello, Li Huanying" sold more than 5 billion, then it is inevitable that both films will create a record in Chinese film history.
Why can Jia Ling, who was born as a cross talk actor and is good at sketch variety shows, achieve such great achievements? This is corner overtaking, and it is the difference in directing style and philosophy.
Let's analyze what is the difference between these big directors and Jia Ling?
Zhang Yimou directs film art. The director has a strong audio-visual aesthetic pursuit, often with an epic grand narrative and profound ideological depth.
Feng Xiaogang directed film feelings. Director Gang is playing movies, whether it is a Chinese New Year film, or a sentimental film, it has a unique rigid humor and Beijing-style charm, and it is a movie story of a certain generation. Audiences have a specific scope.
As for the earlier director Chen Kaige, it is a film textbook, which is the application of film technology in practice in a teaching version.
And Jia Ling shoots the taste of movies, which is the taste that the general public likes. There is no twisting and turning, there is no need for brain-burning thinking, just give directly. Laughter and positive energy, just this recipe, just this taste, everyone will buy it.
Of course, the box office is not the only scale, and I don't know how long Jia Ling will be popular. But facts speak louder than words, at least at this stage, Jia Ling's films meet the most common aesthetic and psychological needs of ordinary audiences.