As urban construction gradually enters a new stage of stock optimization from incremental expansion, it will be further promoted by the innovation of green and low-carbon buildingsThe old reform has become a breakthrough in urban development.
However, there are many contradictions in the renovation of old buildings, such as new and old functions, space forms, environmental quality and aesthetic differences, and it is an urgent problem to solve the contradictions reasonably to meet the needs of modern buildings such as new space, multi-function, energy saving and consumption reduction and green environment. As an enabling means of old renovation, design requires a holistic vision and thinking to maximize the value of existing buildings in many fields, such as the overall planning, functional replacement, and industrial structure adjustment of the area, as well as the façade beautification, space remodeling, and operation planning of individual buildings.
Over the past ten years, based in Hong Kong and relying on the design strength of its international team, PHA has gradually explored the compatibility, development and breakthrough of new and old cultures, and demonstrated its meticulous design capabilities in the field of building renovation.
01 Cosmetic surgery
The façade of the building has been renovated to revitalize the neighborhood
Most of the renovated buildings were built in the old city in the early period, and the façade design is often old, monotonous and boring, and even produces safety hazards, which is difficult to meet the competitive needs of the modern market. Therefore, beautifying the façade, enhancing the sense of architectural art to decorate the neighborhood, and even creating the iconic appearance of the city play a pivotal role in the current era of appearance-oriented content. This way of updating the façade is like changing people's clothes, which is not only refreshing, but also can change the inner temperament.
Tianjin Peace Impression City Renovation Project
Location: Tianjin, China.
Type: Commercial complex (façade remodeling).
Area: 1260 thousand
scpg incity
renovation
The project is located in the core area of Tianjin's century-old traditional business district, and is a stock commercial project to be revitalized. With "business + tourism + culture" as the main line of planning, PHA has achieved the integration of the old and the new in terms of spatial organization, visual presentation, urban context and business layout through the method of fine definition of theme and multi-theme scene, and helped SCP to create the most beautiful urban living room. This not only set off a local check-in boom, but also attracted the national commercial ** report, and the "Tianjin Golden Street" signboard, which had been sealed for several years, was once again erected in the city**.
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Rongde International Urban Renewal Project
Location: Shenzhen, China.
Type: Architectural Design (Facade Renovation).
Area: 2240 thousand
rongde space mall
renovation
The project is located in the central node of the eastern part of Shenzhen, and PHA has optimized the façade of its commercial podium with the concept of "auspicious clouds", and created a characteristic sky garden and setback through the moire shape of the tower's curve. With the concept of undulating "water waves", the main entrance and display surface of the commercial podium are opened, creating an attractive "visual landmark". It not only enhances the façade image of the main entrance and podium, creates an elegant and dynamic business atmosphere, but also improves the office quality and corporate image.
Guangzhou Yulong International Garment Mall Renovation Project
Location: Guangzhou, China.
Type: Architectural Design (Facade Renovation).
Area: 250 thousand
before & after
renovation
Facade details.
The project is located at the exit of Sanyuanli Subway Station in Guangzhou, which is one of the largest and most densely populated mid-to-high-end garment markets in Guangzhou. The façade design covers commercial, office and apartment formats, and presents colored glazed glass patterns with different textures through parametric design, creating a kaleidoscope façade effect that changes in myriad ways, giving people visual attraction and impact.
02 Space reconnection
The commercial atrium was organically reorganized to effectively revitalize the space
Optimizing commercial space is not only the pursuit of beauty and perfection, but the appropriate renovation is to seek the balance between the protection of the old reform, the improvement of space utilization and cost control, and is measured by the owner's operation and maintenance, investment occupancy rate, consumer experience and other dimensions. On the premise of maintaining the original structure and the owner's brand attributes, this kind of space "micro-rectification" is often through means such as space reorganization, layout fine-tuning, material update, lighting design, and content introduction, to partially optimize the building, lightweight revitalize the gray space, and enhance the commercial atmosphere in a large span, so as to bless investment and enrich the experience of consumers.
Hanbo Commercial Shanghai Manle City Project
Location: Shanghai, China.
Type: Commercial Retail (Building Facades & Interior Renovations).
Area: 260 thousand
before & after
renovation
melo city
renovation
The project is located next to the Shanghai World Expo Park, and is a renovation project for architectural and interior integration on the basis of the original Wal-Mart supermarket on Qihe Road in Shanghai to adapt to the development of urban renewal. The façade concept of "opening the curtain again, pulling the curtain to see the scene" echoes the indoor "** city" theme space, and designs the entire shopping mall into a unique large-scale magic box, radiating the attractiveness of high-quality commercial space and creating a new home for personalized consumption.
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Chengdu Qingfeng Group Xicheng No. 1 Project
Location: Chengdu, China.
Type: Commercial complex (interior space optimization).
Area: 110 thousand
The project is located in the central urban area of Chengdu, close to the main road and double subway, with convenient transportation, and is a commercial interior design renovation project. Under the trend of national tide brought about by "Generation Z" and "new consumption", the design team fully excavated the cultural attributes of the city, injected the "strongest cross-border" traditional national tide and cyberpunk elements, triggered the collision and integration of different cultures and concepts, transformed the originally closed space into a theme center for revitalizing commerce, and created a cultural gathering place for the "circle" layer with diversified values.
03 Charm soft boost
Reborn from the old, help the brand to speed up again
For commercial projects, the most fundamental significance of upgrading is to maximize the activation of traffic, content, and space, so as to revitalize the undervalued stock assets. In addition to the optimization of building hardware, taking into account factors such as urban environment, history and culture, brand characteristics, and operation characteristics, in-depth architectural and indoor integrated renovation can rejuvenate the charm of business from the inside out, so as to improve the economic benefits of the building and promote the organic renewal of the city.
Shenzhen SCP Center Renovation Project
Location: Shenzhen, China.
Type: Commercial Retail (Building Facades & Interior Renovations).
Area: 560 thousand
before & after
renovation
before & after
renovation
The project is a veteran commercial located in the Xiangmi Lake area of Shenzhen. The original building was limited by internal space structure issues such as low floor height and circulation design, which hindered the shopping experience. Some popular brand tenants with special requirements for space and space are also difficult to enter. With the continuous upgrading of consumer demand, PHA has carried out renovation from many aspects such as internal space, façade, and external commercial plaza, so as to comprehensively improve the scene experience of consumers and create a new landmark of quality life in Shenzhen. In order to bring consumers a more modern and comfortable shopping experience, PHA has made drastic adjustments to the internal space structure and proposed the first parallel space concept in China.
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commercial
renovation
The renewal and transformation of the stock business is never for the sake of change, but a balance sought to adapt to the changes in consumer demand, which can not only give new functions and values to the building, but also revitalize the value of the business itself. This is to maximize the value of the building, to improve the attractiveness of the building for consumers, to improve the brand competitiveness of the operator, and to improve the cultural heritage of the city.
In this business change, PHA actively adapts, takes the initiative to change, and develops with the times. Since its establishment in 2013, PHA has been deeply involved in the field of architectural interior design, with branches in Hong Kong, London, Shenzhen, Beijing and Shanghai, adhering to the principles of innovative, outstanding, practical, economical and sustainable design, and has continuously expanded its business segment, which has been recognized by many international awards. At the moment when the big waves are sweeping the sand, PHA will strive for perfection and enter the next decade with higher requirements.