In the minds of many people, the icy Northeast can't be carried by Apple mobile phones, and even many new energy vehicles are talking about tiger color change. No way, who makes the cold weather a big killer of battery life?
However, the first China Jilin Songhua River Ice Skating Marathon Challenge and the main venue of the 2024 National Fitness New Year's Greeting held on the bank of the Songhua River in Jilin Province will definitely break everyone's traditional impression.
With the theme of "Charming Songhua River, Chasing Dreams of Ice and Snow", the event adopts the "1+10+10" mode, that is, with one skating marathon as the main body, and simultaneously carries out 10 ice and snow sports events such as ice and snow marathon, snow biking, ice dragon boat, cross-country skiing, snowmobile, 100-meter ice climbing plow, snow yobo ball, ice monkey pumping, snow football match, ice and snow Yangge, as well as ice lake camping, "glacier crossing" challenge, ice red research, ice and snow bowling, ice "snow battle", fitness dance competition, 10 ice and snow experience activities, such as Baishan Ice and Snow Tour, Snow Festival, New Year Customs Culture Festival, and Folk Food Festival, will create a carnival of winter ice and snow events in Songhua River.
The organizers hope that through the unique format of the ice skating marathon, ice and snow sports can be vigorously promoted, people's health will be improved, and local economic and social development will be promoted. The holding of this event also attracted a large number of skating enthusiasts from all over the country to go to the ice and snow meeting. As of 12 o'clock on January 25, the number of registrations for the competition reached nearly 7,000.
As the main initiator and practitioner of "Cooling the Earth 1", BYD brought a number of new energy models such as Formula Leopard Leopard 5, Denza N7, Denza D9, and Song L to the scene, which not only injected scientific and technological innovation elements into the event, but also provided assistance for Jilin's local green travel and high-quality development of ice and snow economy.
Among them, the Formula Leopard Leopard 5 showcases powerful functions such as intelligent electric four-wheel drive, wide temperature range heat pump, cold and warm refrigerator, and front and rear row heating with its DMO off-road dedicated hybrid architecture, bringing a more comfortable and safe travel experience to the contestants and spectators.
The DENZA N7 is the world's first to feature pulsed self-heating technology, high-power dual-gun overcharging, and ITAC intelligent torque control technology, demonstrating BYD's innovative strength in new energy vehicle technology.
As the highest-selling MPV in China in 2023, the DENZA D9 has a high-efficiency heat pump with a wide temperature range from minus 30 to 60, providing stable and reliable travel support for ice and snow events.
Song L demonstrated BYD's leading position in the core technology of new energy vehicles with its wide temperature range high-efficiency heat pump, silicon carbide module, 800V high voltage and self-developed four-piston aluminum alloy fixed clamp.
BYD displayed a variety of new energy vehicles, not only have excellent performance and environmental protection concepts, integrated many scientific and technological intelligence elements, but also showed good endurance and stability in the cold winter, providing a comfortable travel experience for the contestants and spectators, fully demonstrating BYD's outstanding advantages in new energy vehicle power and environmental protection.
As a well-known ice and snow tourist attraction in China, Jilin Province is blessed with unique ice and snow resources and rich tourism resources. In particular, Baishan City is located in the hinterland of Changbai Mountain, with the Yalu River and Songhua River flowing through, and is known as "Changbai Forest Sea", "Snowy Kingdom", "Three-dimensional Resource Treasure House" and many other reputations. By hosting this large-scale ice and snow event and activity, Jilin Province not only shows the charm of ice and snow sports to the whole country and the world, but also attracts more tourists and investment, and further enhances the vitality of the local economy.
As a leading enterprise in the field of new energy vehicles in China, BYD's assistance has also added more attention and influence to this event. While displaying a variety of new energy models, BYD also organized a wealth of brand communication activities based on local characteristics, and by demonstrating the characteristics and advantages of new energy vehicles, it empowered the concept of a natural skating track on the Songhua River at 42 degrees north latitude, helping Jilin Province to promote the high-quality development of the ice and snow economy in cold regions.