As the old saying goes, "The sky does not change, so does the Tao". For the Spring Festival national tourism, there seems to be a similar logic - as long as the Spring Festival remains the same, the way to spend the Spring Festival remains the same, and the choice of Spring Festival travel will also remain the same.
The Spring Festival of the Year of the Dragon has passed, and the tourism industry is busy making inventory. In addition to the number of people received and tourism income, what are the characteristics of national travel and whether there is an emerging trend, which is a topic of considerable concern in the industry.
I have reviewed some of the analyses in the past two days, and said that the Spring Festival tourism is "hot at one end in the south and one in the north" or "warmer in the south and ice and snow in the north". In my impression, this feature has long been there, since there is a first-class weekly tourism working mechanism, it has been like this almost every year, so far for more than 20 years. Why is it that the discourse expressions that have become conceptual stereotypes are still repeated today? In fact, the inductor and summarizer should not be blamed, but it is determined by the Spring Festival folk customs, holiday arrangements and the mentality of tourists. Not only that, but it is also destined to have the serialized characteristics of Spring Festival travel for many years, all of which have their internal logic and objective inevitability.
First, visiting relatives is the mainstream of the Spring Festival. This is for tourist purposes. The Spring Festival custom is reunion, reunion, as a Chinese unless there are any special circumstances, everyone will do everything possible to go home for the New Year, thus forming a rare New Year ** migration. Whether it is going home for the New Year or traveling, a considerable proportion of those who go out are related to "visiting relatives". In addition, when talking about tourism as a tourist, it is best to stand from the professional perspective of tourism, unless it is necessary, and it is not necessary to separate visiting relatives and friends from tourism as understood by the world.
Second, medium- and long-distance travel is the largest of the year. This is determined by the length of the Spring Festival holiday. Due to the strong traditional culture, the competent authorities have "transferred" the nearest weekend rest days, and deliberately made up seven or eight days of holiday during the Spring Festival, which has become the most public holiday in the year. This year, the relevant departments are even more humane, advocating that all units let employees have a Chinese New Year's Eve holiday. This is the longest holiday in the year, which will naturally make the travel radius the largest.
Third, going to the city and the countryside has become the mainstream of travel. During the Spring Festival, farmers in the countryside mostly choose to go to the city, near the county seat, the middle of the city, and the far provincial capital, to visit relatives and friends, sightseeing, and shopping; City dwellers want to go to the countryside to experience folk customs, from the suburbs to the provinces, and now beautiful villages can be found all over the country. The two-way communication between going to the city and going to the countryside is rooted in the mentality of tourists seeking innovation and difference.
Fourth, one south and one north have become evergreen during the Spring Festival. People from the north of the Yangtze River rush to the south, and Hainan Island is the most concentrated, in order to find a warm and spring-like sense of the season, which can be called a migratory bird vacation; People south of the Great Wall, especially south of the Yangtze River, rushed to the north, including the three northeastern provinces, Inner Mongolia and Xinjiang, in order to experience the bitter cold and find the joy of ice and snow. In the final analysis, tourists make this choice, and they are driven by the mentality of seeking innovation and difference. In the future, there are many regions that can be used to seek new and different regions, such as the vast west, border areas, and even the Qinghai-Tibet Plateau are good places for Spring Festival tourism.
Fifth, self-driving tourism will remain high. This is closely related to long vacations and family visits. Since many tourists visit relatives and friends + travel and sightseeing, they need to stop and stop at any time on the way, self-driving travel is the most convenient choice, and it can also avoid the difficulty of booking tickets by plane and high-speed rail; Self-driving travel is also conducive to piggybacking on gifts and New Year's goods, and you can also buy your favorite local products during the journey; The exemption of tolls on highways on holidays is also a positive factor in promoting self-driving.
Sixth, outbound tourism will continue. It is mainly related to the long holiday, but there are also factors such as seeking different mentalities and avoiding domestic New Year's congestion. During the recent Spring Festival of the Year of the Dragon, about 3.6 million people traveled abroad from China. In the future, as the country's economic strength grows and the people become more affluent, the number of people who can afford to travel abroad during the Spring Festival will continue to increase.
In the future, as long as the Spring Festival customs and reunion culture remain unchanged, and there is no great change in residents' travel strength and supply of tourism products, there will be no major breakthroughs in the travel choices, consumption characteristics and tourism pattern of the Spring Festival. As the old saying goes, "The sky does not change, and the Tao does not change." For the Spring Festival national tourism, there seems to be a similar logic - as long as the Spring Festival remains the same, the way to spend the Spring Festival remains the same, and the choice of Spring Festival travel will also remain the same. This is in terms of the main body and the mainstream, as for the specific details, corners and corners must change every year, whether it is three or four twilight, four twilight and three days, it will be all the same, understand and grasp this, and also grasp the bull's nose of Spring Festival tourism. (Gao Shunli).