Continuing the popularity of Spring Festival consumption, a commercial feast in Beijing, Tianjin and Hebei was grandly opened. On February 22, the "2024 National Consumption Promotion Month and Beijing-Tianjin-Hebei Consumption Season" was officially launched, and Beijing, Tianjin, and Hebei started from multiple dimensions such as new measures, new scenarios, and new products to jointly promote the formation of a "wave-like consumption boom throughout the year". Through the planning of year-round activities and the creation of new consumption scenarios, the three places have connected Beijing, Tianjin and Hebei into "big business districts" from point to line and from line to surface, igniting the overall consumption enthusiasm of Beijing, Tianjin and Hebei, promoting the coordinated development of the three places, and injecting new impetus into regional economic growth.
A large number of new scenes are out of the circle.
With the opening of the "2024 National Consumption Promotion Month and Beijing-Tianjin-Hebei Consumption Season", Beijing, Tianjin and Hebei have made sufficient and comprehensive preparations for consumption activities throughout the year, and a number of consumption promotion activities are ready to start. In terms of shaping characteristic consumption scenes, the three places have promoted the in-depth integration and development of characteristic shopping, cultural tourism and folk customs experience, created new forms of "intangible cultural heritage + tourism" and "performing arts + tourism", and launched a battle for traffic.
In Beijing, a number of consumption scenarios with the characteristics of science and technology and national tide have been opened to provide consumers with a unique experience. At present, a blast furnace SOREAL science fiction park in Shougang Park in Beijing is open for business; The Blue Harbor Light Festival lasts until mid-March, with the launch of the DiMOO Bubble Gift Tower light art installation and the Big Cedar check-in installation for the holiday gift season. Shijingshan District will launch activities such as "Chinese Garden Tea Culture Festival", "Aesthetic Cultural and Creative Market" and "National Tide Experience Season"; Mentougou District will carry out the Lantern Festival garden tour activity of "Poetry and Affection between Mountains and Rivers, Painting and Painting in Western Beijing" in the Dangu business district, and experience different consumption in the mountains and rivers.
According to the time nodes such as key holidays and traditional festivals, Beijing will also promote differentiated boutique theme tour routes in a timely manner according to the different needs of different groups and the different scenery of Beijing, and organize themed experience activities to expand the brand extension of "Walking in Beijing", meet the tourism needs of different groups of people, and stimulate the vitality of cultural and tourism consumption; Launched a new batch of "Night Beijing" characteristic landmarks, business districts and living circles to provide guidance for night consumption; Hold the World Premiere Festival, China International Fashion Week, and Beijing Fashion Week, cultivate a number of launch centers, and build a display platform for the brand's first show and first exhibition.
Tianjin's themed consumption scene highlights fashion and art experience. It is understood that Tianjin will create an immersive fashion consumption atmosphere through the integration of fashion art and traditional culture in major business districts, and organize the MixC, Hisense Plaza, Lujiazui Center, Creative Milan Life Plaza, Aqua City, K11 Select Shopping Art Center, etc., to meet consumers' pursuit of beauty and culture through the introduction of art exhibitions, intangible cultural heritage displays, cultural performances, etc. The high-profile 2024 Tianjin Fashion Week will also be unveiled this summer, with a number of fashion shows, art exhibitions, design competitions, etc.
The three places have strengthened linkage to promote prosperity.
The emergence of new scenes and new consumption has made the three places have a clearer and more comprehensive plan for the special activities throughout the year. The "2024 National Consumption Promotion Month" is the first national key activity launched after the Spring Festival, which is also the first time that Beijing, Tianjin and Hebei have joined hands to create the Beijing-Tianjin-Hebei consumption season. The three places will coordinate characteristic resources such as commerce, culture, tourism, sports, and health, and jointly launch high-quality activities such as Beijing-Tianjin-Hebei characteristic shopping, tourism and leisure, cultural performances, and sports events, and organize businesses to jointly introduce preferential consumption measures to optimize consumption experience and stimulate consumption potential.
In 2024, Beijing will welcome a number of high-quality and iconic events to leverage the year-round consumption boom. This year, Beijing will build a "1+17+14+N" activity framework to enhance the integration of business, culture, tourism, sports and health, and create a number of city-level landmark boutique activities such as the World Premiere Festival, Beijing Fashion Week, Beijing International Cultural Tourism Consumer Expo, Sports Consumption Festival, and Golden Autumn Cultural Relics and Artworks Auction Season. Cultural tourism, food, events, exhibitions, etc. have formed a "wave-like consumption boom throughout the year".
At the same time, Tianjin will focus on enhancing the influence of consumption promotion platforms such as the Beijing-Tianjin-Hebei Consumption Season and the Haihe International Consumption Season, create a more prosperous and active market atmosphere, accelerate the transformation of business districts, expand the first-store economy, brand economy and food economy, develop live broadcast e-commerce, revitalize time-honored brands, and continue to optimize consumption supply and innovate consumption scenarios. Tianjin continues to promote the integrated development of domestic and foreign trade, taps the potential of automobiles, home appliances, communication equipment and other "Tianjin products" to support sales increment, and optimizes the structure of business and trade development; Efforts will be made to boost bulk consumption, hold automobile exhibitions, organize special activities such as new energy vehicles and home appliances to the countryside, and promote the consumption of green and smart home appliances.
Hebei Province will make efforts from both the supply side and the demand side to provide more effective consumption supply and stimulate potential consumption. Cultivate and create a number of intelligent new consumption scenarios that integrate online and offline and comprehensive new consumption scenarios that integrate business, tourism, culture, sports and health; Actively cultivate new consumption growth points, and organize multi-field and multi-level consumption promotion activities such as "smart home rejuvenation" and "domestic trendy product consumption season"; Carry out the active action of the automobile market and the automobile consumption promotion activity, the "Hebei Food Gathering" action, and the "Hebei time-honored brand" enterprise cultivation action; Carry out the action of "lighting up the night economy" to create a number of well-known night consumption brands with strong local characteristics and even the whole country; Optimize the urban and rural consumption environment, speed up the construction of "a quarter of an hour convenient living circle" and the transformation and upgrading of commercial pedestrian streets, carry out county-level commercial construction actions, and build a number of county-level logistics and distribution centers and township business centers.
"good start" to promote coordinated development.
During the Spring Festival, the national consumer market ushered in a "good start". The Ministry of Commerce mentioned in the first regular press conference after the Spring Festival that on February 17, the month-long "2024 National Online New Year Festival" came to an end, achieving a "good start" for 12 key activities of the "Consumption Promotion Year". According to the monitoring of key e-commerce platforms by business big data, during the event, the national online retail sales were about 12 trillion yuan, an average daily increase of nearly 9% over last year.
In addition, during the Spring Festival, the Ministry of Commerce held activities such as "Time-honored Brand Carnival" and "Trendy Domestic Products to Celebrate the New Year" to guide various localities to carry out various forms of consumption promotion activities in combination with local characteristics. The popularity of major business districts is strong, and the passenger flow and turnover of the national demonstration pedestrian street increased by 32 year-on-year9% and 361%。In terms of service consumption, the Ministry of Commerce focused on monitoring the sales of catering enterprises increased by about 17% year-on-year.
As the first important national consumption event after the Spring Festival, Beijing, Tianjin and Hebei once again joined hands to play a new consumption scene. The effective integration and sharing of commercial resources in the three places has promoted the in-depth implementation of the coordinated development of business. Some analysts said that enterprises in the three places will use the platform of the Beijing-Tianjin-Hebei consumption season to strengthen cooperation and exchanges, realize resource sharing and complement each other's advantages; On the other hand, the consumption season activities have also promoted the in-depth integration of the three markets, providing consumers with more diversified and high-quality goods and services.
The launch of the Beijing-Tianjin-Hebei consumption season has also accelerated the implementation of the relevant requirements of the Ministry of Commerce's "Consumption Promotion Year", played a leading role in cultivating and building international consumption center cities in Beijing and Tianjin, and promoted the coordinated development of Beijing-Tianjin-Hebei in depth. Next, a series of activities will be carried out across the country to promote the continuous expansion of consumption. At the same time, in this kick-off event, the three places will bring more unique and exciting content to the market, and drive the wave of consumption across the country through the popularity of the Beijing-Tianjin-Hebei market. Next, the coordinated development of Beijing-Tianjin-Hebei will lead the high-quality development of the new era, and then demonstrate the construction of Chinese-style modernization, so as to drive the integration and linkage of industries in Beijing, Tianjin and Hebei, the integration of transportation, the complementarity of market resources, the superposition of reform and innovation, and continue to enhance the synergy of regional economic development.
Beijing Business Daily reporter Liu Zhuolan Hu Jingrong.
Photo courtesy of the organizer.