Hello everyone, I'm an e-commerce Xiaobu.
Those who know the operation of Doudian know that the selection of products is the core content of our store.
And after the selection is completed, it can't be directly put on the shelves for saleProduct optimization workGive it well.
For many of our friends who have opened stores, they have no product supply in their hands.
The products on the shelves in the early stage need to be collected on other platforms.
If we directly put the product on the shelves regardless of it, it is easy to fail to put the product on the shelf, and it may also cause infringement and violations.
Therefore, it is very important to do a good job of optimization.
It mainly includes the following three parts:
The title of the product is directly related to the search traffic.
Then the optimization of this part is focused on adding more hot words of products to increase search traffic.
That isDitch short headlines and use long ones.
We can refer to the industry search terms in the background of the small store and the e-commerce compass.
This is product-relatedSoaring words and high-potential words,All of them can be considered for inclusion in our titles.
In addition, in Douyin**, we can also refer to the relevant product drop-down words in the search box.
When you see the product, the first thing you see is the main image, which is also the key to determining whether our customers are willing to click and learn more.
To find a good main image, we can comeRefer to some excellent peer merchants.
For example, platforms such as a certain treasure and a certain east.
When we collect, we should pay attention not to find watermarks, merchant logos, etc., to prevent product infringement.
When our follow-up order volume slowly increases, this part must beReplace it with a real picture in timeto prevent counterfeiting and other situations.
This directly determines the conversion of the product.
Therefore, this part should describe the relevant content of the product in depth and detail.
Including its use, function, material, precautions, and so on.
This precautions must not be ignored when filling in, such as the size of the product is large or small, which is suitable for people.
Doing a good job of reminders can effectively help reduce a lot of unnecessary after-sales problems.
These optimizations will not only reduce the number of listing failures, but also help us improve themTraffic and conversions to your store.
Okay, that's all for today's content sharing of Douyin store.
**, e-commerce cloth.
I am Xiaobu, a post-90s generation who has been doing no supply for 6 years, and I run more than 70 Douyin stores, all of which are non-supply models.
Thanks for reading! 