With the arrival of the New Year, the festive atmosphere of the Chinese New Year is getting stronger and stronger. At this time of reunion, people gather with family and friends to visit and exchange ideas with customers and partners. For the Year of the Dragon, have you ever considered choosing something different from the rest? You might want to consider something fresh and healthy as a way to express your feelings.
The Laiyifen store, which is filled with a strong New Year's atmosphere, has a strong customer flow.
Laiyifen, a leader in the snack industry, provides an example of this problem, namely the most popular "Fresh Fruit - Classic Chinese Red" gift box in its store. It is reported that this product is also respected by the spokesperson Times Youth League, and has been in short supply in various channels of the brand.
Laiyifen's brand image spokesperson recommends the same fresh Youguo classic Chinese red gift box.
According to reports, the "Fresh Fruit" gift box stands out for its freshness, and the ingredients are selected from all over the world to China, from the countryside to the tip of the tongue. Following strict "fresh" standards, we pick every fresh fruit full of sunshine aroma and luscious rain and dew. The gift box contains seven kinds of high-end nuts - pistachios, macadamia nuts, pecans, almonds, cashews, walnuts and sweet chestnut kernels.
In addition to the "Fresh Youguo" gift box, in order to meet the diversified needs of consumers, Laiyifen has launched a number of creative series such as "Happiness Gift", "Youguo World Style", "Fortune and Prosperity", and "Yifen Heart Selection". Consumers who bought Chinese New Year goods in stores said: "These gift boxes with rich meanings are not only delicious and delicious, but also suitable for gifts, with both connotation and face. ”
"Fresh snacks" hide "green mountains and green waters".
Every year, during the season of white dew, Laiyifen will set up a fresh-looking team, adhering to the principle of "excellent raw materials", and going deep into the origin of high-quality ingredients around the world. The purpose of this trip is to ensure the seasonality of fresh ingredients, so that consumers can buy fresh seasonal food in the season. This tradition has continued for nine years, during which Laiyifen has continued to develop and innovate products to meet the diverse health needs of consumers.
Over the years, Laiyifen has cooperated with many research institutions and food experts at home and abroad to devote itself to the research and improvement of product formulations and processes. Through strict taste and quality control, we ensure that the products meet consumer expectations. At the same time, Laiyifen pays attention to the nutritional ratio, and retains and improves the nutrients in the products to the greatest extent with scientific formulas and rigorous production standards.
Freshly picked small walnuts from Lin'an's century-old walnut forest.
Guangxi Baise mango base.
In addition to strict control over the selection of raw materials, Laiyifen has also actively established a number of raw material bases, such as the origin of Luohan bamboo shoots, mango orchards in Guangxi, century-old walnut forests in Lin'an, and 10,000 acres of organic jujube forests in Xinjiang. To ensure that each product meets the taste and quality requirements of consumers, they strictly monitor the production process. In addition, Laiyifen also uses advanced scientific and technological means to create a transparent ** chain, so that consumers can truly understand the safety status of products.
Laiyifen has established a set of effective food safety control system - food safety information traceability system platform, which has realized the information traceability docking of the first chain link, warehousing link, logistics link, retail link and other links. Consumers only need to use their mobile phones to scan the food packaging bag printed with the word "trace" to see the "story behind the food" on the mobile phone interface.
Using data to provide consumers with food safety supervision and food traceability query services, and skillfully establishing two-way communication between consumers and enterprises, not only enhances the credibility of the corporate brand, but also is Laiyifen's own requirement as a conscientious enterprise and an ingenious enterprise.
Freshness is confidence, health is domineering
As a pioneer and leader in the snack food chain industry, Laiyifen is guided by the health needs of consumers and takes "fresh snacks to Yifen, the leader of healthy snacks" as its own responsibility, not only in product research and development, first-class chain construction and quality control, but also pays attention to providing high-quality and cost-effective products to meet the needs of consumers. Laiyifen selects the world's best raw materials, establishes a planting base at the source of raw materials, continuously optimizes the cost of the first chain through continuous innovation, and transfers the preferential treatment to consumers through the best optimization, so as to achieve the best reasonable and fair, and continue to meet and lead the development of the industry market.