I, a literati in a bustling city, are occasionally affected by those live broadcasts. The hot scene of the Xinxuan New Year's Festival made me think about this world of live broadcasting.
Since ancient times, merchants have fought for profit, and buying and selling are all due to profits. The total GMV of the Xinxuan New Year Festival exceeded 6.6 billion yuan, which is a staggering figure. Simba and his ** are like huge waves in the sea of business, wave after wave. Live streaming has become a strong trend in today's business world.
In this month, 122 live broadcasts, 12 exceeded 100 million, and hundreds of millions of viewers poured in, as if it was a grand feast. And the protagonist of this feast is Xin Xuan, who joins hands with all categories such as food, clothing, beauty, digital appliances, etc., to present the deliciousness and delicacy of New Year's goods in front of the screen one by one. Fresh food New Year's goods are particularly eye-catching, with sales as high as 35500 million yuan, leading the trend.
However, behind this is not only a huge number, but also a strong team. Xinxuan has not only upgraded in product quality control, warehousing, after-sales and other aspects, but also assembled a product selection and quality control team of more than 1,400 people, as well as a customer service team of more than 2,000 people. In this huge business empire, every link carries the weight of countless efforts and contributions.
Simba, as the leader of this business war, can't help but be admired. His outspokenness and bold words always seem to drive the whole team forward. In the first live broadcast of the New Year's Festival, nearly 3.5 million orders of fresh products were sold, with sales exceeding 4100 million yuan, detonating the sales of New Year's goods in one fell swoop to break 16A feat of $8.5 billion.
However, shopping malls are like battlefields, and with victory comes controversy. Simba has frequently appeared on hot searches because of incidents involving "prefabricated dishes" and Taiyuan Laoge, which have attracted widespread attention. The competition between words and the situation in the live broadcast room made this business war more intense.
Pre-made dishes can be eaten and are better for people. Simba's words sparked heated discussions among netizens. But this controversy may also be a confrontation between business and ethics. The profit in the eyes of businessmen is often contrary to the needs of consumers. And in this business war, Simba's remarks seem to have touched some sensitive nerves.
Taiyuan Lao Ge, as a representative of another force, compared Xin Xuan with the three squirrels many times, causing a "porcelain" storm. In business competition, such means may be commonplace, but it also makes people sigh that shopping malls are like battlefields, fighting openly and secretly, and it is difficult to distinguish between victory and defeat.
In this business war, traffic is not only the key to victory or defeat, but also the focus of all disputes. Simba has been banned from the platform many times, and his dissatisfaction with the traffic distribution mechanism has also been repeatedly expressed. Live streaming has long surpassed the product itself, and it is also a competition about traffic and platform politics.
The hot scene of the Xinxuan New Year Festival made me think more about the business world. Shopping malls are like battlefields, live streaming is like a feast, and traffic has become a precious ingredient for this feast. This is not only a business war, but also a contest about business ethics, platform politics, and consumer concepts.
In an era when business is like a battlefield, we may need more reflection. Should the rhetoric of businessmen be limited on the bottom line of ethics? Does the platform's distribution mechanism need to be more fair and transparent? Should consumers pay more attention to the quality and quality of products while pursuing profits?
The outcome of this business war may have been decided, but everyone who survives in the business sea needs to be responsible for their own actions. Behind the New Year's Festival, it is the hard work of the team, the competition for traffic, and the test of business ethics. Perhaps behind this business war, we can all find some enlightenment about business and human nature.
In this business world, I see prosperity and competition, splendor and controversy, like a complex picture. The business sea is like a battlefield, and every businessman is fighting for his own interests, but he also needs to reflect on his bottom line while winning. The flow is like a tidal wave, surging in, but you also need to be careful not to be overwhelmed by it.
This may be a business war, but it is also a big test of business ethics, platform politics, and consumption concepts. I look forward to more stories of business wars, and I look forward to businessmen pursuing profits in the competition while maintaining their awe of business ethics. Business warfare is like a battlefield, victory or defeat is a common thing in soldiers, but the bottom line of ethics is the most precious treasure in the business world.
At the end of the year, Xin Xuan brought the goods like thunder. 122 live broadcasts were launched, and the GMV exceeded 6.6 billion. Food and apparel are dazzling, and fresh food has become a darling. The team is as large as an army, and the selection team and customer service are all in battle. The sales of the first live broadcast soared, and the fresh food reached a feat of 400 million. There are many controversies between words, and pre-made dishes attract attention. Taiyuan Lao Ge fought for eyeballs, and the struggle between words was fierce. The commercial sea is like a battlefield full of variables, and the battle for traffic affects victory or defeat. This article expresses the grand occasion of the Xinxuan New Year's Festival in the form of ancient poems, describing the hot scene of live streaming and the efforts of the Xinxuan team. At the same time, the importance of controversy and traffic in business competition is highlighted. At the end, guide readers to comment and expand more thoughts on business and live streaming.