The talent training of brand operation is a systematic project, which needs to start from education, practice and career development to build a professional brand team.
View the detailed product description.
The following are the detailed talent development strategies:1Education system reform:-Curriculum setting: Courses related to brand planning and operation should be added to higher education, such as "Brand Planning and Promotion", "Brand Planning and Management", etc., to cultivate students' brand awareness and planning ability.
Major construction: Colleges and universities are encouraged to set up brand planning and operation majors, as well as related vocational skill level standards, such as the "Brand Planning and Operation Vocational Skill Level Standards".
Faculty: Invite industry experts to participate in teaching to realize the combination of theoretical teaching and practical operation.
2.Integration of industry and education: - Practical teaching: Through cooperation with enterprises, we provide students with a platform for practical operation, such as the integration of industry and education project "Brand Operation and Promotion of Small and Medium-sized Enterprises" for advertising majors.
Project Practice: Encourage students to participate in real enterprise projects, such as brand event planning, new ** account operation, etc., to improve their practical ability.
3.Vocational ability improvement: - Vocational training: Provide professional training in brand management for enterprise employees, such as the "brand manager" training course held by the Commercial Industry Committee of the China Council for the Promotion of International Trade.
Competence certification: Promote the qualification certification of brand-related occupations, encourage professionals to participate, and improve the professional level of the entire industry.
4.Team building and cohesion: - Corporate culture: Strengthen the construction of corporate culture and make it an important tool to improve team cohesion.
Cross-departmental cooperation: Encourage cross-departmental cooperation and communication, and enhance tacit understanding and trust among team members through diversified project cooperation and team activities.
Employee care: Pay attention to employees' career development and mental health, provide career planning and psychological counseling and other services, and increase employees' sense of belonging to the company.
5.Innovation & R&D:-Technology application: Encourage the use of modern technologies, such as big data analysis, artificial intelligence, etc., to improve the efficiency and effectiveness of brand operations.
Innovative thinking: Cultivate the innovative thinking and ability of the team, constantly innovate and keep the brand competitive.
6.International Vision:-International cooperation: Through cooperation and exchanges with international organizations, we introduce international advanced brand management concepts and methods.
Talent training: Cultivate brand operation talents with an international vision, encourage participation in international projects, and understand the market characteristics of different countries and regions.
The talent training of brand operation requires the joint efforts of many aspects, through education reform, integration of industry and education, ability improvement, team building, innovation and research and development, and the expansion of international vision, and constantly optimize the talent training system, so as to build a professional brand team.
Such a team will better adapt to market changes, promote the development of corporate brands, and achieve the strategic goal of brand power.