Beyond the second landlord model, we can create a win win ecosystem for owners and tenants

Mondo Social Updated on 2024-02-02

In business competition, model innovation is crucial. Only by adapting strategies as the market changes can companies stay competitive and capture more market opportunities. The development of China's housing rental market is a vivid example. In the early days, long-term rental agencies generally adopted the "second landlord" model to rapidly expand their market share. However, as the rental market continues to mature and change, this traditional model has gradually exposed its limitations and even evolved into a burden for business development. Ziru, as a leader in the industry, keenly captures this market trend. In order to adapt to the new market environment, Ziru resolutely abandoned the original "second landlord" model and implemented a more innovative "enhanced rent" model.

Here, it is necessary to introduce what exactly is the model of "gain rent". Compared with the traditional "second landlord" model, "enhanced rent" emphasizes the establishment of a cooperative relationship between enterprises and landlords. For example, the owner entrusts his idle ** to Ziru, and transforms his own ** through Ziru's decoration ability. In this link, different housing types have different decoration schemes, such as old houses are suitable for "heart house 2."0", and the streamlined house is suitable for "fast excellent home". After the renovation of the house, with the help of its own rental capacity and service system, it will rent the first to the tenants, and thus meet the needs of the owners for housing income.

Moreover, according to the official introduction of Ziru, the "Ziru Gain Rent" model has "no price difference, no vacancy period, guaranteed income, and annual share". That is to say, the rent negotiated by the landlord and Ziru is the rent presented on the tenant's side, and at the same time, Ziru will agree with the landlord on the guaranteed income, even if the rental house is vacant, the owner still enjoys the guaranteed income, and if there is an income from the overflow of the agreed rent at the end of the year, the owner can enjoy annual dividends. It can be seen that under the "enhanced rent" model, Ziru has formed a benefit-sharing partnership with the owner, and the operational efficiency of its housing assets has been further improved.

As a long-term rental agency that has been deeply involved in the rental field for many years, Ziru not only has an advanced landlord cooperation model, but also is committed to providing high-quality rental services for tenants. For example, in order to dispel tenants' concerns about formaldehyde in the decoration of new houses, Ziru deliberately proposed "take a deep breath 2."0" solution, with formaldehyde-free decoration method, to create a comfortable and intimate healthy environment for tenants.

The "gain rent" model proposed by Ziru is not only a new exploration of its own business, but also a wise move to actively adapt to the market development trend. By building a close partnership with landlords and tenants, Ziru ensures a smooth and efficient business process, injecting more certainty and vitality into the company's development path. This innovative model promotes the healthy development of the rental market and provides a strong reference for the sustainable development of the industry.

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