In the context of "single economy" + "silver economy" + consumption downgrade, "emotional consumption" and "self-pleasing consumption" are full of resilience, showing a trend of consumption upgrading. As an emotional outlet in the era of "involution", the pet industry will grow against the trend in 2023, showing a certain degree of anti-cyclicality, and its long-term development is stable and improving.
The foundation for supporting the development of the pet industry is the development of the pet food industry. With the vigorous development of China's pet industry, it is time for domestic substitution in the pet food industry. In the process of vigorous development of China's pet industry, domestic pet food brands and enterprises have also taken advantage of industry dividends and relied on their excellent operational capabilities and R&D strength to achieve their rise.
Before 2013, most of China's pet food companies were OEM companies of foreign brands. Overseas companies have occupied a dominant position in the domestic market for a long period of time by virtue of a set of mature and stable brand operation logic. However, compared with domestic high-quality pet enterprises, its decision-making efficiency is slightly weaker, and it is not flexible enough in marketing operations. With the continuous expansion of the domestic pet market, incremental pet owners are easy to be attracted by the cutting-edge domestic brands of domestic pet companies, and the strong position of foreign companies has been gradually broken.
As a pet food processing agent, Shuai Ke pet food has been leading the entire industry.
The four modernizations of Shuaike pet food are the core elements of its leading industry.
The flexibility of Shuaike pet food
Positioned to meet consumers' demand for high-end and diversified pet food, through leading advantages such as automated and flexible production, we develop and produce safe, nutritious and high-quality pet food, including different types of innovative products such as dry food, wet food and snacks, to achieve multi-category and multi-scale flexibility**.
The scale of Shuai Ke pet food
With an investment of more than 500 million yuan, the annual production capacity can reach more than 260,000 tons after full production.
The intelligence of Shuaike pet food
Through digitalization, the whole link of products is improved, automatic and accurate traceability, based on the overall intelligent solution, so that the whole process is safe and transparent; Through interconnected information and operation technology, the comprehensive integration of the factory production chain and the market end is realized.
The greening of Shuaike pet food
As a digital green factory in the future, it will adopt the latest energy-saving and environmental protection technologies, intelligent process equipment, etc., to achieve energy conservation and emission reduction in an all-round way.
At present, with the growth of the domestic pet group, the pet economy is expected to develop further. At the same time, in the pet food market, domestic brands are rising with high-quality products and continuous increase in marketing investment, and the market pattern of pet food is also being rewritten.