With the end of the Spring Festival holiday in 2024, the Spring Festival consumption data across the country have been revealed, showing a "hot" picture of the Spring Festival economy. During the longest Spring Festival holiday in history, the vitality of online and offline consumption continued to be released, and the catering, tourism and other industries ushered in the prosperity of the New Year.
According to the "Lianshang Network" based on public data, during the Spring Festival, the consumer market in various places continued to heat up, especially in the catering industry, and Chinese New Year's Eve meals and family banquets were warmly sought after by consumers. This not only reflects the importance that people attach to traditional family dinners during the Spring Festival, but also reflects consumers' pursuit of high-quality catering services. Tianyancha data shows that the turnover of many well-known catering companies during the Spring Festival increased significantly year-on-year, including some local specialty catering brands.
In terms of tourism, with the strengthening of consumers' trend towards the quality of travel, the tourism market is also showing diversified and personalized characteristics. Whether it is a long-distance domestic tour or a short-distance peripheral tour, it is showing a hot trend. Tianyancha's industry report shows that tourism and related industries have achieved rapid growth during the Spring Festival, especially rural tourism and cultural tourism have become new consumption hotspots. In addition, with the arrival of the Spring Festival homecoming, the economy of small towns has also been greatly promoted, making the Spring Festival economy more colorful.
In addition to catering and tourism, the retail sector also showed strong consumption momentum during the Chinese New Year. According to the data provided by Tianyancha, the sales of major shopping malls and supermarkets have achieved significant growth during the festival, especially online retail platforms, which have attracted a large number of consumers to shop online through new marketing methods such as discounts and live streaming.
Overall, during the Spring Festival holiday in 2024, the consumer market across the country will show a prosperous and active trend, and the catering, tourism, retail and other industries have achieved significant growth. This not only injects new vitality into the Spring Festival economy, but also reflects the potential and resilience of China's consumer market.
The extension of the Spring Festival holiday has undoubtedly provided more development opportunities for the consumer market, and consumers' pursuit of high-quality services and diversified experiences has also brought new challenges and opportunities to various industries. With the continuous upgrading and transformation of the consumer market, we have reason to believe that the Spring Festival economy will be hotter and hotter in the future, injecting more impetus into economic growth.
Data support: Tianyancha).