From the rabbit dance teaching of "Brother Left and Right" in Harbin Ice and Snow World, to the new outdoor performance of Yanji Internet celebrity barrage wall, and then to the debut ......of Changchun Zoological and Botanical Garden's "dress-up" in the Westward Journey WorldThis winter, the Northeast ice and snow tourism made a stunning appearance. Hot words and topics such as "small potatoes", "small sugar oranges" and "frozen pear plating" have frequently appeared on the hot search lists of major social platforms and have become the focus of heated discussions among netizens across the country. Why is the "cold" ice and snow in the Northeast "hot" out of the circle?
On the evening of January 9, tourists experienced a new outdoor play outside the Internet celebrity barrage wall in Yanji, Jilin Province. Photo by Xinhua News Agency reporter Si Xiaoshuai.
I am Xinhua News Agency reporter Si Xiaoshuai, as a native of Northeast China, this ice and snow season, I have seen new changes in Northeast cultural tourism. It's often said that opportunities are reserved for those who are prepared, and the same is true for the tourism industry. In the new ice and snow tourism season, the first thing the Northeast has made is to make solid preparations.
In Heilongjiang, from the beginning of 2023, the local government will invite cultural and tourism head bloggers to multi-dimensional publicity through the new ** platform, and turn many scenic spots into "Internet celebrity" check-in places; In Liaoning, relying on the abundant hot spring resources, the local focus is on the winter tourism characteristics of "playing in ice and snow and soaking in hot springs", and constantly improving the construction of software and hardware facilities; In Jilin, dozens of ski resorts have not only increased the number of ski slopes, increased the length of ski slopes, launched a night skiing mode, but also made great efforts to create an integrated tourism format of "eating, living, traveling and entertainment".
Tourists experience night skiing in Jilin City on December 23, 2023. Photo by Xinhua News Agency reporter Si Xiaoshuai.
Zhao Lanju, general manager of Vanke Songhua Lake Ski Resort, said, "We not only have more than 50 Chinese and Western restaurants such as Hong Kong tea restaurants, Japanese restaurants, and our authentic Northeast cuisine. There are also 20 big-name ski equipment and high-end sports and outdoor brand merchants. Then there is our leisure and entertainment, from high-end spas, to sports**, as well as health care, to band taverns, etc., so that all our customers can enjoy more convenient leisure and entertainment after night skiing. ”
In the past, the sense of service in the Northeast was often criticized. This winter, tourists are raving about the service.
On December 26, 2023, tourists check in at the Genting Market in Changbai Mountain. Photo by Xinhua News Agency reporter Si Xiaoshuai.
Some tourists made vlogs and wrote "thank you letters" for their good memories of traveling in Harbin.
A "thank you letter" written by a tourist from Zhejiang to Harbin.
Behind the heating up of ice and snow tourism in Northeast China is the sincere service here. In Harbin, a hot air balloon rose on the Songhua River, an artificial moon appeared over the Sophia Cathedral, and the underground passage of ** Street was carpeted; In Changchun, the No. 54 tram has created a retro cultural tourism special train for tourists, and Changchun Ice and Snow Xintiandi has added a warm house, which is convenient for tourists who are cold to enter the house at any time to warm up; In Changbai Mountain, free buses have been added to the high-speed rail station to allow tourists to "seamlessly connect" with the scenic spot.
On December 27, 2023, tourists came to the Tianchi of Changbai Mountain. Photo by Xinhua News Agency reporter Si Xiaoshuai.
In addition to the more intimate service, the enthusiastic and unrestrained publicity also made many Northeast people call "strange". Some netizens commented that there were good things in the past, but we were subtle in the Northeast and couldn't push them out. If you look at it again this year, the directors of the Bureau of Culture and Tourism can't wait to take out all the "family funds" to show you.
The history is thick, the ancient rhyme is long, the landscape is romantic, the ice and snow is passionate, fresh and elegant, the art is avant-garde, the folk customs are simple, the hospitality is hospitable, the warmth and comfort, the leisure and fashion, this is Shenyang. Liu Kebin, director of the Shenyang Municipal Bureau of Culture and Tourism, said.
When you come to Yanbian, we will take you to the Dinosaur Kingdom to see the dolphin show and the Folk Garden for a journey through the country. The Burhatong River in Yanbian is full of snow and ice activities, and of course delicious skewers, barbecued meats and rice cakes are waiting for you. Song Yan, director of the Yanbian Prefecture Bureau of Culture and Tourism, said.
Watch cranes, eat barbecue, and bubble in the hot springs 'little golden beans'. Crane watching in the snow can only be seen in winter in Qiqihar. The barbecue of the whole country looks at the Northeast, and the barbecue of the Northeast looks at our 'Hecheng'. Liu Chunfeng, director of the Qiqihar Municipal Bureau of Culture and Tourism, said.
Tourists take photos at the Chinese Korean Folk Garden in Yanji on January 9. Photo by Xinhua News Agency reporter Si Xiaoshuai.
How to attract and retain tourists? The Northeast will turn "waiting" into "welcome", and welcome visitors from all over the world with solid preparations, sincere service, and enthusiastic and unrestrained publicity. This is the hospitality of Northeast people to entertain "qiě", and it is also the new voice of Northeast ice and snow economy.