IT Home reported on February 18 that this year is the first day of construction after the Spring Festival, and He Xiaopeng, CEO of Xiaopeng Motors, released the first all-staff letter in the Year of the Dragon.
The main points of the IT House are as follows:
He Xiaopeng said that this year is the tenth year of Xiaopeng, the performance will more than double, the organization must supplement and complete all the shortcomings, and the operation must begin to take the first step towards high quality.
This year is the first year of the accumulation and outbreak of Xpeng's product and technology platforms, and about 30 new products or facelifts are planned within three years; In 2024, the company will invest more manpower (about 4,000 people hired) and more than 40% of its R&D budget year-on-year to strive for tomorrow. Starting from this month, the company will be based on the new Xpeng product development system (XPD), which is the Xpeng model life cycle product development management system V10, with a more advanced and efficient whole-process system to help the company achieve greater success.
This year is the first year for Xpeng to take the lead in high-end intelligent driving and bring high-end intelligent driving from China to the world, with a total of 3.5 billion yuan invested in R&D in "AI technology with intelligent driving as the core".
This year, Xpeng will release the first car of the platform on the 300,000+ level and 150,000 level platforms, completing the two important cornerstones of Xpeng's layout in the 100,000-400,000 level.
This year is Xpeng Internationalization v2In the first year of 0, we will lay out core markets in Europe, ASEAN, the Middle East, Latin America, Oceania and other regions, deepen the intelligent advantages of products, strengthen the localization and adaptation of products (including left-hand and right-hand drives), and comprehensively create a new path of globalization from products, intelligent driving and brands.
This year is the first year for Chinese auto brands to enter the "sea of blood" competition, that is, the first year of the knockout competition. At the beginning, Xpeng Motors fought in the fierce competition in the "sea of blood" and accumulated considerable experience, and the company believes that perseverance will win.